A case study is a detailed account of an outcome. Case study writing falls in two categories:
Factual case studies
This category of case study writing focuses on real and live entities such as companies, organizations, and events among others. It focuses on deriving facts, which consequently leads to giving information necessary to provide practical solutions to challenges.
Fictional case studies
They do not use live entities although they could be based on people. They usually focus on giving theoretical solutions as opposed to concrete solutions. A disadvantage of adopting this perspective in case study writing is that there is no set criteria to test the suitability or applicability of solutions given in certain cases.
Whether writing a fictional case study or a factual case study, the following tips should help you deliver a masterpiece:
- Have your audience in mind- understand that not everybody who will read the case study has background information; be clear, accurate and avoid the use of jargon.
- Begin the case study with a hook. Address the interests of the reader from the beginning of the case.
- Case studies are substantially long, to grab the reader’s attention to the end, utilize techniques of writing short stories in case study writing.
- Provide relevant information to the reader. The reader will be interested to get information such as goals and objectives of the research, strategies you employ in providing answers to your questions, why the research question is relevant, challenges experienced in the course of the research, etc.
- A case study is supposed to give details on live entities. Therefore, let the reader feel the life in the case study through using techniques such as dialogue.
- A case study is a description of an outcome, hence, the information presented in case study writing should not have an aspect of analysis.
- Conclude the case study by letting the leader have a single impression on the problem you want to be addressed.