Sample Tourism Creative Writing Essay Paper on Tourism in New Zealand

Tourism in New Zealand

Tourism industry is globally recognized as a significant economic driver and a way to embrace diversity and appreciating all the cultures across the world. Traditionally, tourists visited a host destination to either admire an historical site or for a climate change purposes (Hall, 2007). However, things have tremendously changed and most of the host countries are identifying new ways of attracting tourists to their countries. In New Zealand, the scenario is quite similar with destinations such as Auckland achieving a rise of societal values and change in ethnic identities. It is now easy to identify the Maori cultural system which will act as a boost to the tourism industry. The main reason is that the industry is shifting and is more dependent on the originality of the host culture (ENright, M., and Newton, 2005). For example, countries such as Thailand and Malaysia have concentrated on gastronomy industry where tourists visit for the purpose of taking sea foods (Heagarty & Opmahony, 2001). This is a cultural identity that makes these countries unique and attracts tourists. Similarly, UNWTO places Hong Kong as the most visited city in the world due to its rich tradition and culture. Emphasizing on the visitor’s experience is vital to realization of the New Zealand’s tourism industry growth.

Secondly, New Zealand has a high score when it comes to eco-tourism (Ian, 2015). It has reached a time when the world has realized that global sustainability is of eminence importance. Organizations, the public sector, religious groups, activists among others are pushing from a greener environment and reduction on pollutant human activities(Connell, 2008). New Zealand has good reputation in regards with the environment; hence, visitors will choose to visit the country and borrow a leaf. However, the issue of high taxation and high standard of living will be a major blow to the industry. This is due to the fact that the middle class is dominating this industry and may find it challenging to visit other countries that are charging quite high(Hall, 2007). As identified, the fuel prices are on the rise and this presents a major challenge to tourism. This translates to high travel expenses which may demotivate tourists from visiting other countries. Again embedding the market to only the Chinese tourists raises a red flag. This means New Zealand will be dependent of the Chinese markets creating a monopoly in the industry. This may be a risk in the future as New Zealand may be unable to control the industry if it will be dominated by a monopolistic type of market.

According to the outlined scenarios, the first one that dwells on hospitality and laying emphasis on culture identity, core values, natural friendliness, and scenic values is much likely to work as compared to others. Currently, tourism consumers want to feel part and parcel to the place they are visiting (Hearst & Rosner, 2008). No visitor wishes to visit a hostile environment but a place where they are appreciated. They are more likely to enjoy the warmth and the embrace by the hosts which makes them want to visit the place once more (Connell, 2008). As afore mentioned, concentrating on things like culinary tourism, sporting activities such as surfing and cruising which are popular in the country, will boost new Zealand vision towards achieving 2025 tourism vision (Carlsen et al., 2007).

References

Carlsen, J., Ali-Knight, J., and Robertson, M., (2007). Access – a research agenda for festival and events. Event Management – an international journal, 11(1), pp. 3-11.

Connell, J., Page, S. & Bentley, T. (2008).Towards sustainable tourism planning in New Zealand: Monitoring local government planning under the Resource Management Act. Tourism Management 30 (2009) 867–877

ENright, M., and Newton, J. (2005). Determinants of tourism destination competitiveness in Asia Pacific: Competitiveness and university. Journal of Travel Research, 43 (2), 339- 350.

Hall, C. M. (2007).Biosecurity and ecotourism. In J. Higham (Ed.), Critical issues in ecotourism (pp. 102–116). Oxford: Butterworth-Heinemann.

Heagarty, J.A., and Opmahony, G.B. (2001), Gastronomy: A phenomenon of cultural expression and an aesthetic for living. Hospitality Management, 20, 3-13.

 Henderson, J. (2009). Food tourism reviewed. British Food Journal, 111(4), 317-326.

Hearst, M. A., &Rosner, D. (2008). Tag clouds: Data analysis tool or social signaller? Paper presented at the Hawaii International Conference on System Sciences, Proceedings of the 41st Annual, Waikoloa. http://flamenco.sims.berkeley.edu/papers/tagclouds.pdf

Ian, Y., Amalina Andrade, Elisante  Leguma, Natalie Wolf , Peter Ezra , Rebecca Tan , Una McMahon‐Beattie , (2015) “2050: New Zealand’s sustainable future”, Journal of Tourism Futures, 1(2), pp.117 – 13

International tourism, number of arrivals.The world bank. Retrieved from: http://data.worldbank.org/indicator/ST.INT.ARVL

“World’s top destinations by international tourism receipts” (PDF). World Tourism Barometer. UNWTO.