Principles of tourism management by Johanna Muller
The rate of tourism has increased across different parts of the world. Therefore, the tourism industry has a significant effect on world economies. The book, Principles of Tourism Management by Johanna Muller covers the different theories and concepts that the tourism sector uses in regards to management. It covers different tourism topics such as sustainable and cultural tourism and factors (both economic and non-economic) that affect tourism. Additionally, Johanna Muller discusses the issues that surround tourism management in the book. It contains 214 pages that discuss the fundamentals of tourism management. Undoubtedly, Johanna Muller is a prolific writer with diverse knowledge and experience in the tourism sector. Moreover, she has written other books such as Tourism Management, Modern Hospitality and Tourism Management, and Corrosion Des Bronzes Cu-Sn En Milieu Sulfate. The main aim of the book in question is to use various case studies to provide readers with a worldwide view of the topic. Also, the book is an excellent source of information for academic professionals, students, and individuals who work within the industry.
The book provides an excellent discussion of factors that affect the management of tourism such as sustainable tourism. Muller applies an interdisciplinary approach to discuss the various principles such as policies and planning[a1] . Policies refer to rules and regulations that tourism managers should oversee. In addition, planning is important in tourism because it allows managers to organize activities that will help achieve a desired goal. The book uses different case studies to engage the reader in international, national and regional factors that affect tourism[a2] . Examples of factors that affect tourism include political stability, availability of transportation and the global economy. The demand for hospitality and travel has facilitated the growth of tourism. Some countries rely on tourism as the main source of foreign income. Therefore, efficient management of the sector is mandatory. Johanna uses the book to help people understand how different economies can improve tourism outcomes.
Sustainable tourism is an example of a topic within the book that Muller describes as very important. Tourism growth involves various environmental activities that can put a strain on the natural environment. Muller agrees that the development of tourism is the primary cause of environmental degradation in most countries that support tourism. Examples of environmental degradation factors include sound, noise and water pollution. Other causes of concern in regards to the environment include loss of biodiversity, deterioration of wildlife and increased collection of waste products in coastal beaches and streets. Environmental degradation affects tourism destinations[a3] and contributes to global pollution. For example, environmental degradation leads to habitat loss and extinction of species. Johanna Muller asserts that sustainable tourism is important for the protection of the environment because tourism thrives on [a4] physical and cultural attractions. Examples of environmental protection methods that tourism managers can use include the use of energy saving bulbs in hotels, use of eco-friendly detergents, and water saving initiatives. Furthermore, tourism managers need to develop awareness programs that inform the public about the need for environmental protection. The main idea is to minimize the negative impacts of tourism.
Johanna Muller uses real world examples of how different tourist companies approach the topic of tourism management[a5] . For example, Muller exaplains how the global recession in 2008 disrupted tourism activities. Students, tutors, and individuals working in the tourism sector need to read Muller’s book because of the practicability of the case studies. Also, different tourism companies can use the book to make important decisions about the need to promote tourism. Furthermore, Muller discusses the economic and non-economic factors that affect tourism. For example, the global financial crisis of 2008 reduced tourism activities. Business leaders in the tourism sector should make policies in regards to economic factors like a recession. Furthermore, Muller mentions noneconomic factors like political stability to be significant factors that affects tourism[a6] . A tourism business leader reading Muller’s book will understand the different factors that affect tourism and in turn, make important decisions related to the same to prevent losses.
The importance of marketing is another topic of importance in the book. Marketing is an integral part of tourism management because it is how tourists become aware of possible destinations. However, tourism destinations should embrace proper marketing tools and channels to increase traffic. Tourism growth is, therefore, a necessary aspect of many world economies. However, it is important to incorporate old and new marketing strategies to promote growth. For example, the use of the internet through social media sites has provided businesses a new avenue for marketing. Therefore, businesses in the tourism sector should remain competitive by employing new marketing techniques like the use of social media sites to promote growth.
In conclusion, Muller’s Principles of Tourism Management book is a good educational tool for students, tourism leaders, and educators. The use of innovative case studies within the text is important for giving readers an idea of how the principles apply in the real world. Therefore, Muller does a commendable job in explaining the principles of effective tourism management. All respective stakeholders in the tourism sector should read the book.
Bhatia, Arjun Kumar. Tourism development: principles and practices. New Delhi: Sterling Publishers, 2002.
Muller, Johanna. Principles of tourism management. Willford Pr, 2016.
Rana, Varinder Singh. Principles of hospitality and tourism management. Delhi: Diamond, 2016
 Bhatia, Arjun Kumar. Tourism development: principles and practices.( New Delhi: Sterling Publishers, 2002): 25
 Muller, Johanna. Principles of tourism management. (Willford Pr, 2016):
 Rana, Varinder Singh. Principles of hospitality and tourism management. (Delhi: Diamond, 2016): 42
 Muller, Johanna. Principles of tourism management. (Willford Pr, 2016): 56
 Rana, Varinder Singh. Principles of hospitality and tourism management. (Delhi: Diamond, 2016): 59
[a1]Discusses what about policies and planning? This is an incomplete idea.
[a2]I think an example of these problems is necessary.
[a3]How does it affect tourism? Please always remember to justify arguments, rather than just stating points.
[a6]Please proofread your work, always.