Sample Paper on The Story of Stuff and the Story of Solutions: Sustainability

The Story of Stuff and the Story of Solutions: Sustainability


Sustainability describes the aspects of the increased expectations for the social and environmental development in the society.  The liability for the business schools, business programs and the business leaders relates to the delivery of the economic, social and environmental aspects in the society. Springett (2003) argued that the concept of sustainable growth relates to the power of the capitalist economy and its colonization of the different countries. It also reflects the interests of the various groups and corporate persons in the society. Therefore, the paper will provide a comprehensive overview on the concept of sustainability and its impacts in the modern businesses.

The forward path to a sustainable future relates to the effective leadership and government by the business leaders and their programs. It is advisable to bear in mind the effects of sustainable development of the society. According to the neo-Marxists perspectives, the capitalist approaches of production were key problems affecting sustainability in the society (Carbo, Langella, Dao, & Haase, 2013). The aspects of capitalism relates to the colonization of people affecting the people’s living standards. It also changes the environmental legislations on the study. As a result, it influences the aspects of sustainable development in the business world (Hart, & Milstein, 2003).

The voluntary systems will lead to a sustainable future based on drive sustainability in the different economies across the world. First, industrialization is a relevant factor that relates to the increased consumption of materials and waste pollution. (Springett, 2003). Based on the industrialization effects, there is need to enhance resource efficiency and eradication of pollution to promote sustainable development. Secondly, the integration of the various stakeholders in the society is relevant for enhancing sustainable development. In addition, the development of technology in the society is relevant in enabling communication. While globalization is a major factor in influencing sustainable growth. Therefore, the businesses should examine the four drivers of sustainable development in the different countries.

In addition, the changes in business education would leads to better sustainable future. Since, business education provides innovative ways of producing goods and services.  Similarly, it would enhance of innovations and repositioning provides the relevant aspects under clean technology. Carbo, Langella, Dao and Haase (2013) argue that in the modern business world, there is an increased growth of the disruptive technologies including bio mimicry, information technology and renewable energy. The technologies are beneficial to the firms, as it relates to the repositioning of the internal competencies of the businesses (Figge, & Hahn, 2004). It is clear that most of the firms have started developing clean technologies for future economic region. BP and Shell have invested heavily in wind, solar and other renewable technologies (Hart, & Milstein, 2003). As a result, the adoption of clean technologies is a remarkable step in sustainable development.


In summary, the concept of sustainability relates to the provision of significant economic, social, and environmental aspects in the society. Considering the aspects of sustainable development, it offers some positive impacts to the businesses through the acceptable corporate actions. The businesses should examine the four drivers of sustainable development in the different countries including industrialization, globalization, technology and the incorporation of all stakeholders. Therefore, the clean technologies help in the repositioning of the internal competencies of the businesses.


Carbo, J., Langella, I. M., Dao, V., & Haase, S. (2013, January). Breaking the Ties that Bind: From Corporate Sustainability to Socially Sustainable Systems. In Academy of Management Proceedings (Vol. 2013, No. 1, p. 13956). Academy of Management.

Figge, F., & Hahn, T. (2004). Sustainable value added—measuring corporate contributions to sustainability beyond eco-efficiency. Ecological Economics, 48(2), 173-187.

Hart, L. S., & Milstein, B. M. (2003). Creating sustainable value. Academy of Management Executive, 17(2), 57-63.

Springett, D. (2003). Business Conceptions of Sustainable development: A perspective from critical theory. Business Strategy and the Environment. 13, 71-86.