Sample Marketing Essay Paper on Wash


Being a hygienic product specifically meant for home use, the ideal setting for this advertisement would be a place where people frequent or a public place where every person passing by can easily notice it. Having the ad at the entrance of a supermarket or a shopping mall will be ideal since it will influence an individuals marketing decision. Mostly, women are the ones who purchase hygienic products for households. For this advertisement, including feminine appeals will be an added advantage that will lead to attraction of the target market.

Use of materials such as billboards, banners and flyers can be very productive more so when trying to delve into a new market. This can prove to be a success if it is specifically intended to win new customers as each person will be able to get a glimpse of the advertisement as make decisions on whether the advertisement was appealing or it had no impact to him/her. For example, if the creative wants to use a cognitive message strategy, the most logical appeal is rationality. The creative, however, could use fear, humor, sex, music, or even scarcity. The emotional part of the advertisement tends to overpower the cognitive message the creative is trying to send to the viewer.

The target audience for the advertisements is mostly women who have been found as the main buyers of home hygienic products. the advertisements is not however binding to women only since the product is not for use by females only, men also can be influenced by the ad especially when they are making decision on what personal hygiene products to buy. Some customers have a particular taste and preference. Affective strategies are oriented toward buyer emotions and feelings.  Cognitive strategies are linked to more direct responses, behaviors, and actions. These strategies should be integrated with various types of appeals through the media selected for the campaign.

Creative individuals who are able to capture the attention of the audience and transmit messages successfully are in great demand. Companies constantly experiment with various approaches to reach audiences. When a program works, the advertising firm and its client have a great deal to celebrate. The main message is bolded so that it provides clarity in terms of communicating the message; other subtexts are only italicized to make an individual who is interested by what the ad is all about to go further and find out what is portrayed in the entire advert.

Although the product that the advertisement is marketing is used equally across all gender. The advertisement should go beyond the goal of making a message personal, there should results that can be revaluated and relayed to clients as well as  prospective new customers to enhance the newly created relationship more so when the development of the advertisement process is at its peak.

Advertisers may not need to focus as much of their efforts on portraying gender stereotypes in their ads to sell lower-involvement products because gender role stereotypes in advertisements is less important and effective than advertisers may think. Images of men and women are used to attract attention and persuade, but these images are typically drawn from a very narrow and concentrated pool, which often rely heavily on stereotypical displays of gender. A significant interaction exists in regard to the gender position of the service and the receiver. Women have been found as effective respondents to female-explicit position while men to the male-explicit position.