Sample Marketing Essay Paper on Manage the Marketing Process

Manage the Marketing Process

1.    Definition/ Explanation of TERMS and PHRASES they are used in marketing.

A Distribution – This is the process of making service or product available for consumption or use by a business consumer (Farris, Bendle, Pfeifer, and Reibstein, 2010).

B. Responsibilities– This is a marketing philosophy or factors that are supposed to be taken into consideration by the company. These factors include knowing the society’s best interest in the short-term and long-term (Bampo, Ewing, Mather, Stewart, and Wallace, 2008). 

C.    Mentoring – This is the professional or educational support development that is usually provided by experienced associates. Mentors also can be the sources of information available for various stages of your organization’s growth (Kotler, Rackham, and Krishnaswamy, 2006).

D.    Feedback-This is the direct information from consumers regarding the feeling of dissatisfaction or satisfaction they feel with a service or product. The consumer’s complaints and comments provided to an organization are the essential resources for addressing consumer’s wants and needs (Rouziès, D., Anderson, Kohli, Michaels, Weitz, and Zoltners, 2005).

E.    Instigate– This is the action of beginning something either in an organization’s new sales strategies or initiating new rules and regulation governing the organization.

F.    Sales Activities- The initial presentation and offering proficient information about your organization, its services or products, or the business partners involved, and very global unspecified presentation (Kotabe, Srinivasan, and Aulakh, 2002).

G.    Marketing Metrics– These are the numeric data that aids marketers in their performance evaluation against the goals of the organization.

H.    Marketing Mix- These are factors combined in such a way that they can be controlled by an organization to influence customers to purchases its service and products.

I.    Integration of Marketing– This the process of creating a seamless and unified consumer’s experience aimed at brand/business interaction; it makes efforts to meld all communication marketing aspects such as public relations, social media, direct market, sale promotion and advertising through their respective marketing mix (Kotler, Rackham, and Krishnaswamy, 2006).

J.    Strategic Marketing Objectives– These are goals that a business sets during service or product promotion to potential consumers that should be delivered within a stipulated time frame.

2.laws and legislations and how they impact the way in which the marketing management process is done.

 A.    Privacy Laws- This refers to the laws that concerns with personal information regulation about individuals, which the government, as well as private companies and other public, can collect and use (Law, Qi, and Buhalis, 2010).

The marketing process will be affected by this law because the marketers will always want to seek information regarding personal life needs and wants.

B.    Trade Practices Act– This is an Act referred as the legislative vehicle in Australia law for competition. They seek to provide customer protection, promote competition, and fair trading (Wong, 2006).

This helps the marketing team to maximize the market opportunity since there is an allowance by the law for fair trading and competition. Make strategies to differentiate their products and services to so that they can withstand in the market.

C. Copyright Laws- These are the United States laws provided to protect authors for their original work of writing and production (Wong, 2006).

These laws alert the marketers that there is a need to maintain originality in their product and information, and in the case of other organizations use their information they have a right to sue them.

D.Anti-Discrimination Legislation– These are the laws that concerns with employment discrimination, the public system of education, good and services delivery and other services including healthcare, night clubs, property, and banking (Keh, Nguyen, and Ng, 2007).

In the marketing management, this law could help the marketers to avoid employment discrimination at all cost, and have a sense of their protected goods and services during the delivery process

3. How management of marketing efforts is done to ensure it is directed to the areas of most potential within an organization

Marketing efforts can be managed through strategic planning; how marketers and managers match their available business opportunities and strengths. To achieve this, an organization needs to analyze, collect and screen the information of market environment.

4. examples of how individual and team performance is Identified.

Individual level performance measures-  The contribution of the individual to the team. This done by determining the individual’s behavior, and on how they work well with fellow team members. Secondly, employee participation in various team meetings and projects of the team participation. Consequently, it can be seen during the communication management measures and incentives and awards period (Harrison, Price, Gavin, and Florey, 2002).

Team level performance measurement- Usually measured by the team’s dynamics.  The terms measured include how well does the team work together? The team meeting’s effectiveness? The ability of the team to arrive at an agreement, and the team’s techniques of solving problems. Secondly, the team’s result is measured regarding the work outcomes. This could include the number of completed cases, understandability, use, and acceptance of the team’s final statement (Kotler, Rackham, and Krishnaswamy, 2006).

5.  The process of monitoring if targets were being achieved and how the feedback is provided to the stakeholder

Target monitoring usually involves the use of team matrix measures. This involve contribution, behaviors and results that are exhibited by an individual employee in a team meeting.  The degree of Participation in team decision-making process this also an essential measure of employee performance and an indicator to show the level to which the target was achieved (Harrison, Price, Gavin, and Florey, 2002).

The results are given back to the stallholders according to the number of ideas that were contributed by the worker, the product turn around for each and the data accuracy supplied by the team. The team’s product and its customer satisfaction, and the time cycle for their whole process.  


Farris, P. W., Bendle, N. T., Pfeifer, P. E., &Reibstein, D. J. (2010). Marketing metrics: The definitive guide to measuring marketing performance. Pearson Education.

Bampo, M., Ewing, M. T., Mather, D. R., Stewart, D., & Wallace, M. (2008). The effects of the social structure of digital networks on viral marketing performance. Information systems research19(3), 273-290.

Kotabe, M., Srinivasan, S. S., &Aulakh, P. S. (2002). Multinationality and firm performance: The moderating role of R&D and marketing capabilities.Journal of international business studies, 79-97.

Rouziès, D., Anderson, E., Kohli, A. K., Michaels, R. E., Weitz, B. A., &Zoltners, A. A. (2005). Sales and marketing integration: a proposed framework. Journal of Personal Selling & Sales Management25(2), 113-122.

Kotler, P., Rackham, N., &Krishnaswamy, S. (2006). Ending the war between sales and marketing. Harvard Business Review84(7/8), 68.

Keh, H. T., Nguyen, T. T. M., & Ng, H. P. (2007). The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of business venturing22(4), 592-611.

Wong, K. C. (2006). The making of the USA Patriot Act I: The legislative process and dynamics. International Journal of the Sociology of Law34(3), 179-219.

Law, R., Qi, S., &Buhalis, D. (2010). Progress in tourism management: A review of website evaluation in tourism research. Tourism management,31(3), 297-313.

Bunderson, J. S., & Sutcliffe, K. M. (2002). Comparing alternative conceptualizations of functional diversity in management teams: Process and performance effects. Academy of management journal45(5), 875-893.

Harrison, D. A., Price, K. H., Gavin, J. H., & Florey, A. T. (2002). Time, teams, and task performance: Changing effects of surface-and deep-level diversity on group functioning. Academy of management journal45(5), 1029-1045.