Sample History Admission Essay on The Arts and the Mass Media

Response Paper

Article 1 – The Arts and the Mass Media

In modern settings, there has a lot of technological advancement. The changes witnessed were unpredictable based on the technology used in the past few decades. Most of the changes have been welcomed and appreciated by many. However, the changes in connection to creativity have degraded the standards of the fine arts (Alloway 715). It is worth noting that there is an intrinsic attachment to an impeccably composed piece of art. In the past, performances used to take days if not months to produce. The composers would thereafter take some quality time in the fine-tuning of their work. It would soon be followed by the integration of literary devices to finally produce a thrilling piece of work (Alloway 716). The process would be rendered wholesome only if it involved special dedication. The above stepwise prerequisite seems to have long work.

According to the article “The Arts and the Mass Media”, the mainstream media provides art pieces with the motive of making financial gains. Lawrence Alloway (715), however, notes that such a trend has resulted in the creation of what is referred to as the “ersatz culture.” Some products such Hollywood movies intention is to meet the immediate needs of their consumers. The impression, however, withers with time due to the expeditious nature involved in the creation of the materials. The products generated as described in the article are “insensible” to the requirements of a “genuine culture’s values” (Alloway 715). Therefore, the final presentation is an imitation of previously existing content which results to redundancy. Operating on such standards is blamed on the perpetual predictability of contents aired on mainstream media. If the current path is to be corrected, the art process together with the artist should be slowly nurtured (Alloway 717). It would reduce instances of imitation and promote value in the arts produced in the modern era.

Article 2 – Dialectic of Enlightenment

The above argument can be confirmed by the translation work done by John Cumming (Horkheimer, Adorno and Noerr 121). Impressive art involves devotion of one’s efforts. It includes creativity added to express inner thoughts. Emotions also should be drawn from the complete work without much struggle. In the past, art encompassed more than performance and preparation. In modern days, partly due to the need to push political agendas, there is rampant cross-cultural ideology integration. The result is chaos and confusion across the industry. Modernity has brought about the rise for income appetite (Horkheimer, Adorno and Noerr 125). Accordingly, in today’s time, capitalism has made artist work more for profit rather than create crafts that would be relevant for centuries. The mindset is evident in media houses where broadcasters popularize art to earn money and appease the managers.

Such a mindset corrupts the basis of reasoning and results in erosion of creativity. Globalization can be largely blamed for this phenomenon. The reason behind this is the outlook of globalization as the “ruthless unity” of several cultures (Horkheimer, Adorno and Noerr 123).  Creative art is the harmonization of thoughts and integration of the inner desire of expressing oneself. However, not every piece produced in modern times is limited to this definition.  In contrast, it is tailored to meet the needs of the markets (Horkheimer, Adorno and Noerr 127).

The struggle to remain fashionable is denying art a chance to continue growing. Classical masterpieces such as Jazz compositions of Mozart had a trend of transitioning styles. Such music illustrated a pattern of creativity over time and attempts to bring about a different taste. The work composed by Mozart represented the open-mindedness of the artist and the lack of limit to originality. As such, modern artists should learn a few tips on Mozart’s studio sessions. The ideas will increase creativity in modern cinematic (Horkheimer, Adorno and Noerr 131). 

Works Cited

Alloway, Lawrence. The Arts and the Mass Media. 1st ed. VIA, 2017. Print.

Horkheimer, Max, Theodor W Adorno, and Gunzelin Schmid Noerr. Dialectic of Enlightenment. 1st ed. Redwood: Stanford University Press. Print.