Sample Health Care Paper on Marketing Campaign and Sexual Health

Marketing Campaign and Sexual Health

Marketers use sex in their commercial advertisements (ads) to attract attention. Sexuality is equally exploited in campaign ads to make them memorable. Gillette released a marketing ad in 2019 that transforms the company’s “The Best a Man Can Get” slogan into a reflection of toxic masculinity (Gillette). In addition, the ad highlights health problems that men confront. Men are struggling to access sexual health resources and experience difficulties as they try to communicate their sexual problems (Juneau 44). Apart from highlight problems that men face, the ad also promotes Gillette Razor product for men. As such, the ad is reflecting the product because it depicts people sharing videos and images of disposable razors in the toilet. The product is promoted in the ad in a unique way. By using Gillette, a man’s masculine ego is aroused. Additionally, and according to the ad, Gillette supports the desire of men to change their behaviors and perceptions about women. Notably, men are portrayed as sexists while women are portrayed as victims of sexual harassment and assault. The ad implies that men hide behind their traditional masculine qualities yet they are uncomfortable in their present state. The ad showcases diverse characters of boys getting bullied, young men objectifying women, and men looking into the mirror (Gillette). For that matter, the ad displays that men can become better people if they abandon their toxic behaviors, stop sexual assault targeting women, and protect young boys from bullies. In my opinion, this is a successful marketing campaign that discourages men from becoming sexists while promoting the idea that men using Gillette Razor are better men in society. Specifically, Gillette’s ad exemplifies sexual desire aspect of men’s sexual health. The video ad illustrates sexual assault and harassment of women by men as problems that the latter needs to address. The ad challenges health care systems to improve men’s heath by providing male-oriented services (Baker and Shand 4). Thus, the healthcare systems need to provide services tailored to the needs of boys and men in the society.



Works Cited

Baker, Peter, and Tim, Shand. “Men’s Health: Time for a New Approach to Policy and Practice?” Journal of Global Health, vol. 7, no. 1, 2017, pp. 010306.

Gillette. “We Believe: The Best Men Can Be”. Online video clip. YouTube, 13 Jan, 2019. Web. 21 October 2020.

Juneau, Terri. “Masculinity and Health – How Gender Shapes Male Attitudes towards Health”. International Journal of Business and Social Science, vol. 11, no. 3, 2020, pp. 43-44.