Sample Economics Research Paper on Johnson & Johnson

  1. Introduction

Johnson & Johnson was established in 1986 with the company releasing to the market its first product the same year. Over the years, Johnson & Johnson Company has established its brand in nearly 57 countries with approximately 250 company stores. It is considered as a leader in healthcare products, medical devices, pharmaceuticals, contact lenses, and diagnostics tools. However, the signature products of Johnson & Johnson are baby care product. The baby care products range from child care, oral care, skin care, and women healthcare (Johnson & Johnson 4). The variation of products and the quality of manufacturing has remained a competitive strength of Johnson & Johnson over the years with a huge impact in sales and operations of the company. However, in order to remain competitive and in the lead within its industry, Johnson & Johnson has been forced to make major and drastic changes in its operations as a way of ensuring that the products and services delivered to its customers meets their needs and is within a price range that is affordable. These drastic changes, however, have also been a cause for some of the economic concerns related to the products the company offers and its ability to deliver on its promises to the customers.

  1. Background

In 2016 was to answer for nearly 1,200 lawsuits that were brought against the company questioning it talcum product the baby and shower powders (Associated Press 3). This was the first of the many lawsuits that the company has faced since 2016 with the latest lawsuit being that the company adds asbestos in the talcum powder used by many of its customers globally. These lawsuits against Johnson & Johnson in relation to the allegations raises concerns as to the priorities of the company in relation to its customers and the priority for the profits earned. Some of the arguments that raise concerns are studies that have linked talcum powder to various health complications. The use of talcum powder has been associated with the development of ovarian cancer (Narod 411, Trabert 1369). At the same time, the presence of asbestos in the talcum powder has been considered as a cause/ trigger for mesothelioma (Napolitano, Antoine and Pellegrini 3089; Napolitano, Pellegrini and Dey 1996).

  1. Research Objective/Purpose
  • To evaluate the economic aspect of quality versus quantity in the objectives and production processes considered by Johnson & Johnson
  • To evaluate the impact of the challenges Johnson & Johnson was facing in relation to its signature product
  • Evaluate the responsibility of the company to its customers
  • Evaluate the approaches the company has adopted in dealing with the bad company image
  • Challenges / Problems relevant to the Assigned Sector

Healthcare economics remains a wide topic and area of study within the healthcare topic. Evaluating a company individually raises difficulties such as the inability to determine the specific elements of interest that also affects the other sectors of the industry of sector. Another complication is that there is need to establish an association of the economic issues that a company has had on other institutions, which might not be the case in this study. The major impact experienced is on the customers. As a result, this scenario offers a different setting for research.

  • Research Methodology/Approaches to solve the issues
Objective/ PurposeGain understanding of motivations/ reasonsProvide insight to a problem through generating hypothesesDetermine the prevalent trends in opinionQuantify data and generalize outcomes with the targeted populationMeasure incidence of views and opinions among a population
Sample SizeNarrowly and smallLarge
Data CollectionSemi-structuredStructured and may use open-ended questions to have in-depth outcomes
Data AnalysisNon-statisticalStatistical with benchmarked data for future use
OutcomesExploratory in nature. The outcomes can be used in making generalizations about a populationThe outcomes are generalized to the population being studied using a defined statistical precision.
  • Expected Results/Findings

Johnson & Johnson have suffered a huge blow to the brand since its first lawsuit. Over the years being in court to explain these concerns has raised concerns among the customers who are evaluating the possible trust that the company shows to them in relation to delivery of service and products. The research expects to uncover some of the approaches the company has used in reducing the negative publicity the company has faced over the years. At the same time, the research expects to find that the decisions of Johnson & Johnson have affected its reputation, but the company is working on measures to regain the trust of its customers.

  • Conclusion

The case of Johnson & Johnson raises some of the pertinent issues in the modern industrial sector in relation to ethics, corporate culture, and consideration of the value of products to the customers. This research aims at discussing in length some of the concerns that Johnson & Johnson face and the best approaches that the company can address the issue while minimizing the impact on customers.

Works Cited

Associated Press. “Johnson & Johnson to pay $72m in case linking baby powder to ovarian cancer.” 24 February 2016. The Guardian. 14 April 2018.

Johnson & Johnson. “Consumer Products.” 2018. Johnson & Johnson. 14 April 2018.

Napolitano, A., et al. “HMGB1 and its hyperacetylated isoform are sensitive and specific serum biomarkers to detect asbestos exposure and to identify mesothelioma patients.” Clinical Cancer Research 22.12 (2016): 3087-3096.

—. “Minimal asbestos exposure in germline BAP1 heterozygous mice is associated with deregulated inflammatory response and increased risk of mesothelioma.” Oncogene 35.15 (2016): 1996. Article.

Narod, S. A. “Talc and ovarian cancer.” Gynecologic oncology 141.3 (2016): 410-412. Article.

Trabert, B. “Body Powder and Ovarian Cancer Risk—What Is the Role of Recall Bias?” Cancer Epidemiology and Prevention Biomarkers 25.10 (2016): 1369-1370. Article.