1. Introduction
Welcome to Assessment (3) of the Strategy course, a part of your Master of Business Administration Program. The objective of this assignment is to develop a detailed research report on a case study, which should be relevant to the area of strategic management.
2. Course Learning Outcomes
| # | CLOs | P1 | P2 | P3 | P4 | P5 | P6 | QFE | CL
S |
| CLO1 | Critically appraise a detailed body of knowledge
of recent developments in strategy and strategic management. |
x |
x |
x |
KN4, SK2, AR3, SD1 | (CLS1), (CLS2), (CLS5) | |||
| CLO3 | Critically apply advanced skills required in research, analysis, evaluation of complex ideas, information, concepts and/or activities related
to strategy. |
x |
x |
x |
KN1, SK4, AR3, RC1 |
||||
| CLO4 | Synthesize advanced problem-solving skills to analyse highly complex issues with incomplete data and develop innovative solutions and proposals relevant to strategy and strategic
management. |
x |
x |
x |
KN2, SK3, AR2, RC2, SD3 |
- Assessment
31. Assessment Requirement:
Develop a research report that covers the most significant theories/concepts relevant to strategy related to an UAE company of your choice, using research analysis skills and knowledge acquired in class, and submit a detailed research report of approx. 2,000 words (+/-250).
- Highlight the chosen organization’s current strategies to gain a competitive advantage in the UAE (CLO1- 5 Marks)
- Critically analyze the chosen organization’s macro environment using the PESTEL Analysis. Subsequently, evaluate the factors in favor of the organization that can help it to achieve its goals and (CLO3- 10 Marks)
- Evaluate the organization’s internal scenario using SWOT analysis. Subsequently, propose new strategies the organization can adopt to achieve an improved competitive advantage and become a market leader in UAE Market. (CLO 4- 25 Marks)
- Terms of Reference.
As a GUIDE ONLY, this section outlines some of the aspects you may consider significant given the brief shown above. Your report should include:
Submit your assignment in Microsoft Word only. No other file types will be accepted.
- Note that the plagiarism limit is 25%.
Standard academic presentation is required, including:
- Introduction and Conclusion
- Concise and appropriate language
- Fully referenced using the (APA) method, containing all sources used for each piece of work
- Unless advised otherwise, all work should be spaced at 1.5, and handed in via the LMS
- Use the (Times New Roman) font, regular style and font size (12)
- Insert page numbers
4. Recommended Reading
Text Books:
Grant, R. M. (2019). Contemporary Strategy Analysis (10th ed.). John Wiley & Sons.
Readings:
Bindra, S., Parameswar, N., & Dhir, S. (2019). Strategic management: The evolution of the field. Strategic Change, 28(6), 469-478.
Jabbar, A. A., & Hussein, A. M. (2017). The role of leadership in strategic management. International Journal of Research-Granthaalayah, 5(5), 99-106.
Wright, E. W., Hillon, Y. C., Garrido-Lopez, M., & Fowler, D. (2019). A new scorecard for strategic planning. Journal of Business Strategy.
Websites: