Sample Business Studies Paper on the potential of big data and business analytics in achieving competitive advantage in the 21st cent

Write short research report (maximum 1500 words) on the below:
“Evaluate the potential of big data and business analytics in achieving competitive advantage in the 21st century marketplace.” for any ONE of the following industry sectors:

• Transports Logistics (e.g. aviation, shipping, trucking, warehousing, postal)
• Manufacturing
• Hospitality (e.g. hotels, restaurants, catering)

You MUST include the following in your report

  • Challenges faced by the sector
    • How analytics helped in addressing the challenges
    • What issues were/could be caused by implementing analytics
    • Potential solutions for these issues

    Choose the sector you are most confident in and comfortable with and can write a cohesive research report on, the sector you think you can provide the most innovative ideas and insights on.

    This is a research report for a master’s in business analytics specifically for the subject: Business Analytics for services and operations.


Keep in mind that you must use journal articles that are peer reviewed to support your research and you must reference everything and provide endnotes.