Sample Business Studies Essay on Transform yourself into the person others want to Follow

Transform yourself into the person others want to follow

Antoniadis, J, Fenley, M & Liechti, S 2012, “Learning Charisma: Transform Yourself Into a Person Others Want to Follow”, Harvard Business Review. Vol. 90, no. 6, pp. 127-130.

John, Marika and Sue (2012), ask if charisma can be learned and go on to define charisma as the ability to communicate a clear, visionary and inspiration message that captivates and motivates audience. In addition, they note that charisma is not an inborn ability rather a person can be trained into effective and influential leader as Olivia (2013) claims that everyone can learn and perfect charismatic behavior.

According to John, Marika and Sue (2012) they claim that while there is no doubt that some people are born with unusual charisma, there is a set of charismatic leadership tactics (CLTs) that that those with or are not naturally gifted can be able to acquire if they are willing to make the effort or learn. They liken to an experience of athletes who wants to win must be willing to train hard and have tactical plan; they state that, “leaders who want to become charismatic must study the CLTs, practice devotedly with an operational tactic” (John, Marika and Sue (2012).              

Charisma is a Greek word that means a special gift and involves a mixture of Aristotle’s (2013) rhetoric method of persuading and appealing to audience through use of logos, ethos and pathos. John, Marika and Sue (2012) notes that if a leader uses the three, he/she can tap into hopes and ideals followers by giving them a sense of purpose and inspiring them to achieve great things as Conger and Kanungo (1998) notes that charismatic leaders have deep effect on its followers due to their personal abilities.

Having noted that, the writers divide the charisma into twelve components, including nine verbal tactics, three non-verbal and the other CLTs such us creating sense of urgency, invoking history, use of repetition and humor.

Furthermore, they put an emphasis on a number of leadership tactics as most effective, for instance; verbal tactics involves use of metaphors similes and analogies, stories, anecdotes, contrasts and rhetorical questions to reinforce and make the listener able to connect, engage, distil and remember the massage. While the tree part lists involves, expression of moral conviction, expressing statements that reflect group sentiments, setting high goals and exuding confidence that such goals can be achieved; this is because leadership is more of conversation between employee and leaders than authoritative as noted by Slind and Groysberg (2012).

 In addition, non-verbal tactics includes animated voice, facial expressions and gestures though, John, Marika and Sue argue (2012) that the three tactics do not occur naturally to everyone; rather they depend on a person given culture and country. 

In sum, the writers argue that CLTs are the effective method to groom one into charismatic leaders no matter how one is not born with or possess the traits.


John, Marika and Sue article talks on charismatic as a leadership skill, and advices leaders to use the CLTs in public speaking and everyday communication if they want to always charismatic and improve their leadership. For charismatic leadership is all about learning and not an innate skills as most claim, hence this article is good for anyone willing to learn on how to engage listener and become effective leader.


Antonakis, J., Fenley, M. & Liechti, S. 2012, “Learning Charisma: Transform Yourself Into a Person Others Want to Follow.” Harvard Business Review. Vol. 90, no. 6, pp. 127-130.

Aristotle. 2013.”Rhetoric” philosophy, Start Publishing LLC.         

Cabane, O. F., 2013 ”The Charisma Myth: How anyone can master the art and science of personal magnetism” Reprint edn. Business and Economics, Leadership. Portfolio.

Groysberg, B. & Slind, M. 2012. ”Leadership Is a Conversation” Harvard Business Review, Vol. 90, no.6, pp. 76-84).

Conger, J. A & Kanungo, R.N. 1998. Charismatic Leadership in Organizations. Business & Economic. SAGE Publications.