Research Paper Help on Standardization vs. Localization (Globalization and Technology)

Globalization of Products and Modern Technology

Globalization refers to the concept of international assimilation as a result exchange of ideas, products, services, and culture. Technology has been a major driving force in the growth of businesses globally. Terms, which best describe these developments include information superhighway and information society. Technology has been the major concept that has brought about different world markets to bring about globalization. The several technological advances include the rise of personal computer, World Wide Web, Fibre-Optice Cables, Open Sourcing, Digital, Mobile, Personal and Virtual Movement, and modern transport network. There is technological innovation like instant messaging and Voice-Over Internet Protocol VoIP, where there is interaction on the internet that locates where the parties are. There are many similar combinations, but the latter gives a clear picture on how communication has been diversified in relation to business across the globe.

By the businesses adapting to these new technology, they end up creating a global market, which has a level ground. This makes them adapt to new habits and skills in order to maintain a competitive advantage in the global sphere. Globalization main aim is for a firm to be integrated into the emerging markets and economic policies, thus striving to create standardized products (FedEx, 2006).This new platform enables firms to integrate new innovations that have never been used before in order to maintain the global standards. These are not hindered by distance, time or geographical location, thereby enabling businesses to take advantage of global opportunities.Technolgy well combined gives a business an opportunity to be able to come up with standardized products that best  fits a given taste and trend.

However, using technology alone is not enough to warrant a company success in the global market. These can only be achieved through integration of both the technology and new ways of doing businesses as it relates to the selected location globally. The new platform available should help businesses to take advantage of them in order to increase their organizations. By opening a new firm in South East Asia in women’s apparels, technology and new business skill have to be combined to come up with standardized products. This will work for all the Countries since there is a level ground. Technology and new business should have a cynical relationship. The concept here is that the world, business, and technology are always changing, and this should be at a constant rate.

The globe is always on the move to change. Businesses too have to adhere to these different dynamics altogether. They have to change along with the different spheres both currently and in the future. In addition, the business dynamics globally must not only be reflected economically but also culturally, socially, and politically. For the clothing company to succeed well in South East Asia where it is in a new environment, the firm should not be rigid to its traditional ways. It must not perform or carry out activities the way it used to do. Aspects of social lives and culture, and political terms of the South East Asia inhabitants must be incorporated in the firms’ operations. The organization must adhere to the fact that technology is the platform to globalization whereby it offers the way to global markets place but specific social issues in line with the population around must also be given priority.

The major aspect of globalization is that a firm can trade its product or services across the globe, as it is with the clothing firm in South East Asia. This ability alone should make organizations to give much consideration to their main strengths and competence with incorporation of innovation since the challenges too are diverse. Growing pressure of standardization is what an organization must incorporate (Friedman, 2006). These can be learnt from experience, knowledge, and skills learnt from firms in the new environment or learnt through the use of technology (Biehl, 2007).


Biehl, M. (2007).Success Factors for Implementing Global Information Systems’,

Communications of the ACM, Vol. 50, Iss. 1,

FedEx, 2006. Annual Report, FedEx, Memphis, TN, 2006.

Friedman, T. L. (2006). The world is flat: A brief history of the twenty-first century. New York: Farrar, Straus and Giroux

“The World Factbook: South Asia”. Retrieved 2 March 2015.