The MRI project is one of the flagship projects of the organization. It is anticipated that the completion of the project will go a long way in easing the patient burden due to referrals. The project can also lead to the strengthening of the revenue streams of the organization. This is especially important considering that other revenue streams for the organization have flat-lined and in some cases have already began, or, are anticipated to begin declining. The MRI project, therefore, presents an opportunity for the organization to considerably increase its revenue, while diversifying the revenue base.
MRI is one of the noninvasive techniques that are used for diagnosis of diseases by producing images of internal body organs. MRI enables the three dimensional visualization of both soft tissues and bones, thus helping in giving accurate diagnosis of any underlying medical conditions (McQueen, 2000). The technology is based on the induction of nuclear magnetic resonance of body atoms by applying a strong magnetic field and radio waves. It is one of the most accurate diagnostic tools and can detect body abnormalities, disease emergence even at the early stages. For example, in the diagnosis of breast cancer, digital mammographies done by MRI had a better statistical chance of diagnosing the disease compared to other diagnostic procedures (Enriquez & Listinsky 2009).
- The organization has enough space for the situation and development of the MRI machine
- There is also ample space for parking, which can be used to cater for outpatient clients
- The organization has a strategic location, where there is a high population density and is easily accessible by both public and private means of transport.
- There is already a wide and well established referral system from the physicians, which will be invaluable in the sourcing of clients for the new project
- The organization currently has contracts with radiologists who can interpret the images produced by the MRI, reducing the potential costs of running the project
- There has been a consistent growth in the volume of imaging over the recent past, and this is anticipated to keep on rising in the future
- The organization has a manager, who is experienced in medical imaging
- The salaries and benefits package offered by the organization is very competitive ensuring the attraction and retention of the best human resource.
- New developments in the imaging field ensure that the project will be among the most advanced and accurate of the existing imaging facilities
- There is little awareness about the MRI technology due to poor advertising and marketing for the technology
- The benefits package for the specialists required to run the project are expensive
- There already exist alternatives to the proposed MRI project
- The waiting room for imaging clients is very small and congested
- The imaging department is congested and stretched to capacity leading to problems with registration of clients
- Currently, there is no ready place that can be used to house the project
- Once the project goes online, there will be potentially increased referrals since the service is going to be available full time
- The imaging service can be run 24/7, hence making it easily accessible to inpatients and referred clients
- The upscale setting of the project could draw more commercial patients to the project
- The emphasis on use of imaging for diagnosis of numerous diseases is likely to increase future client volumes
- There is an emerging trend, where physicians and radiologists compete for imaging rights of patients independently
- There are strong unions in the area, which could potentially lead to labor stoppages
- There are other established centers offering imaging rights in the vicinity of the project
- Physicians aggressively compete for patients for their practices as well as diagnostic competition
- Other care centers offering the same diagnostic services are within one-hour drives from the project site
The project has a number of stakeholders. These include: the organization management, specialists, support staff, clients and physicians.
The management shall be in charge of the planning, implementation and evaluation of the project, ensuring that the project timelines and milestones are adhered to strictly. The management shall raise the required funds for the project and have the overall supervisory mandate for the project.
Will be required to run the MRI machine and ensure that it operates optimally. They shall also offer the related services of interpreting the data generated by the machine.
Will be in charge of organizing the patients who are referred to the MRI. They shall help in ordering and prioritizing the patients who are in need of the scanning services.
Are the persons who are in need for the imaging services. They have varied beliefs and needs, which should be taken into consideration when offering them services. Patients’ individual preferences must be addressed to ensure that no complaints are raised about the project.
Are important and primary sources of clients. This is because it is the physicians who refer patients for imaging. Therefore, it is important to maintain a healthy working relationship with the physicians to ensure that there is a steady stream of referrals to the project.
The organization has been suffering from a slow growth in revenue due to the maturation of most of its revenue streams. This project shall help in opening a new and important revenue stream for the organization. The growth of imaging as a primary diagnostic tool is likely to continue growing in the medium term. Therefore, it is essential for the organization to position itself strategically as a means of tapping into and benefitting from this emerging and lucrative market.
Project time management
Secure a site for the project and obtain the necessary regulatory permission to build the project from the relevant authorities. Prepare tender documents and award tenders to contactors who will be in charge of building the structure to house the machine and other auxiliary services. Award tenders for the provision of the MRI machine.
Second and third month
Erect the structure for the housing of the MRI machine and other auxiliary services and ensure that the MRI machine is supplied and secured within the building. At the end of the third month, there should be a trial run to ensure that the MRI machine is functioning optimally.
The project should be brought online and begin working at its optimal capacity.
The management shall be in charge of the project, ensuring that the timeline is adhered to. There shall be need to monitor the project to ensure that the contractors meet the design and safety equipments of the project.
Enriquez, L. & Listinsky, J. (2009). Role of MRI in breast cancer management. Cleveland Clinic Journal of Medicine, 76(9), pp. 525-532.
McQueen, F. (2000). Magnetic resonance imaging in early inflammatory arthritis: what is its role? Rheumatology, 39(7), pp. 700-706.