Management Research Paper Sample on Operational plan

Operational plan for HOA Company

Introduction

            Success of any business depends on the ability of the management to ensure that the planned objectives are fully implemented. The formulation of sound management plans does not guarantee success of the business without full implementation of the same. It is through the plans formulated by the company that success is achieved thus it is important to ensure that the plans are consistent with its mission and visions. Defining an organization’s strategic plans is crucial to its success as the plans guide the organization towards achieving its objectives such as marketing and financial goals. Unlike the strategic plans, the operational plans help the company achieve its objectives by defining the day-to –day activities that should take place in the company. The plans lay out the duties and responsibilities of the personnel and this in turn dictates the recruitment policy with regard to the minimum requirements of the candidates.  

            Operational plans define the strategies or the activities to be carried out, the persons to execute the activities, the timeline and financial resources required to complete a task.  It is thus a tool that enhances the coordination of the company’s financial, physical and human resources. Through the operational plans, it is possible for an organization to determine the factors that may hinder its success. Therefore, it is important for a company to formulate accurate operational plans to enhance its success in the modern competitive business environment.  This paper discusses the operational planning of HOA Company by evaluating the planning process.

Overview of HOA Company

            The company operates in the hotel and hospitality industry in New Zealand, with a close proximity to Queenstown garden. The medium-sized hotel has only one branch but plans are underway to open a new branch in wellington. The company provides a wide range of services to the consumers, who are mostly domestic and foreign tourists.  The other group that demands the company’s services is the business travelers who need the conference rooms to hold meetings. The company adheres to its human resources policy of hiring able employees indiscriminately. The training that the company offers to the employees after every three months is among the factors that have led to high productivity of the company’s 100 employees.  The hotel has 60 luxurious rooms with internet services offered at an additional cost. The size of the rooms differs with customer needs; there are those who need single rooms while others need larger rooms that can accommodate their families. The company also has a bar and restaurant where the customers are served with drinks and meals. The lounge area in the hotel is suitable for customers who wish to relax in a quiet environment.

Organizational chart

Duties and responsibilities of the staff

            Although the duties and responsibilities of the company’s staff vary, they are all meant to steer the company towards achieving the strategic goals defined. The general manager ensures that the operations of the company run smoothly. The manager ensures that the plans involving finances, human and physical resources are implemented. The sales manager works to ensure that the company’s target in relation to sales volume and revenue are met. The assistant sales manager works close with the manger by enhancing management of the sales personnel and handling customer feedback with regard to quality of services provided.  The room division manager is responsible for all the operations involving the front office, reservations as well as ensuring that the rooms are well maintained. The reception clerks work closely with the room division manager to enhance the services of the front office. The reception clerk communicates the needs of the customers to the room division manager for appropriate action to be taken.  The house keepers are responsible for ensuring that the conditions of the rooms are good in relation to cleanliness. They also offer any other room services required such as serving the clients who wish to order their food and drinks from the rooms.

The company’s vision, mission and values

            The vision of HOA Company is to develop its brand and transform the hotel and hospitality industry in New Zealand. It hopes to achieve this by constantly developing the talents of employees, continuous improvement of its product in relation to the changes in the customer need and sound management practices. To identify the areas that need to be improved, the company has developed a team of researchers from every department to enhance accuracy of the developments. The company has a policy of rewarding employees at the end of the year which based on merit.  The company’s mission is to increase its value so as to ensure a high rate of return on investor’s resources. To achieve this, the company strictly adheres to sound financial recording and reporting measures to curb fraud. It also evaluates its value yearly by comparing financial performance over the years and identifies the most appropriate measure to achieve higher growth.

             The company’s activities are guided by three core values; innovation, quality and care.  To enhance innovation in the company, the employees who come up with the most innovative ways of running the organization are rewarded by promotions, paid holidays and cash prizes. The quality improvements undertaken by the company aims at improving the quality of the products and services offered. To meet the value of caring, the company provides services that meet the demands of customers.

Basic planning process of the organization

            To achieve the desired results, it is important for an organization to follow the planning process identifying the day-to-day activities. The process is based on the nature of the company’s long-term objectives because they dictate the most appropriate decisions to make (Reid & Sanders, 2005).  Establishing goals is the first phase in the process as they act as the guiding tool towards the company’s success.  The main goals identified are described in qualitative and quantitative aspects to make their execution plans easier. This is mainly carried out by the Identifying the required resources is the second phase that identifies both human and non-human resources needed to complete the set objectives.  This is influenced by the middle level management such as the sales manager. The manager needs to come up with the expected budget that the sales team may require to meet the expected sales volume.  

            Establishing goal-related tasks is the other phase that is carried out by the middle level management. The sales manager for instance defines the activities that the sales people need to carry out to ensure they meet the strategic plans on sales. The top management is also involved in this phase as he is responsible for identifying the duties that other senior personnel such as the sales manager need to do to meet the overall company objectives.

            Prioritizing goals and tasks is the other phase aimed at ensuring that the execution of the company’s activities is done in an orderly manner based on the urgency of an activity.  The task is identified by the top management and it contributes to the success of the organization. The general manager orders the other managers to execute the activities that are deemed more important than others. The other phase is the creation of assignment and setting timelines within which the tasks should be complete. This is done by the lower level managers as they assign duties to the employees. The main assignments for the hotel include ensuring the rooms are clean, maintaining the swimming pools and ensuring that the room services are delivered on time.

             The next phase in the process involves establishing the methods of evaluating performance of the employees in relation to the assigned duties. This is also carried out by the lower level management as they are aware of the expected results from the assigned duties. The last phase involves identifying the alternative course of action in reference to the evaluation report. This is carried out by the managers in all the three levels and the process begins all over again with establishment of new goals and actions that need to be implemented.

Importance of quality, productivity and profitability in the planning process

            The profitability of a company is affected by the level of productivity as it dictates the amount of sales volume to achieve over a given period. The product’s quality is the other aspect that determines the company’s profitability level as it influences the demand of the products. In the hotel industry, the quality of the product is very important in determining its success (Carver & Scheier, 2000). The expected level of profitability is important in defining the company’s goals. For instance, if the expected debt to equity ratio for the company is set to rise by 10%, some of the identified goals may include increasing the number of products offered by the company. Quality is also an important factor in the planning process as it provides the benchmark against which evaluation of performance is done. Productivity is an important factor as it determines the activities that need to be prioritized in order to achieve the set objectives.  It is therefore impossible to carry out an effective planning process without considering productivity, quality and profitability of the company.

Link between the HRM activities and overall organizational strategies

            The human resources department is among the primary areas that affect the productivity of the company. There is a direct relationship between the department and the company’s objectives as it defines its activities based on the desired goals of the company (Carmeli & Tishler, 2004). The department is responsible for recruiting the employees and this is based on the employment policy of the company. The policy defines the duties and responsibilities of the company employees and this is in turn dictated by the nature of the overall company strategies. The remuneration package provided by the human resources department is determined by the company objectives such as the level of professional and academic qualifications required to carry out a given task.

Philosophy of management

            The philosophy of management applied by the company is crucial in determining it success as it influences the motivation of employees towards achieving the goals of the company. The structure of the company also plays an important role in enhancing the motivation and productivity of the workforce as it defines factors such as communication and feedback that improves productivity.  For the hotel, the total quality management is a crucial policy that can enhance productivity of the company (José, 2005).  The major goals proposed by this philosophy include meeting the needs of customers better than other hotels. This is only possible if all the employees are involved in the decision making process. For example, for the room division manager to contribute effectively to customer satisfaction there is a need to establish good communication relationship with the receptionist so as to understand the customer feedback. Likewise, the sales manager needs to understand the changes in customer needs by cooperating with the housekeepers or room attendants.

             It is therefore important for the company to establish good communication channels and this enhances the productivity and motivation of the workforce. The philosophy also encourages innovation by proposing that change is inevitable. In light of this, the company needs to encourage motivation by lessening supervision on the employees to give them freedom to do their tasks their way.  Evaluation of progress is the other aspect that has an impact on the productivity of the company as proposed by the TQM management philosophy. The evaluation can be used as a way of encouraging the employees to work harder, especially if there are rewards for the best performing employees.

Control process of the organization

            There are three types of controls that the company can implement to ensure that it meets its mission. The feed forward controls aim at preventing the occurrence of a risk that the business faces. The steps of feed forward control involve analyzing the human, physical and financial resources to identify the potential risks that should be prevented (Miles et. al, 2008). The first step is deeply interviewing the recruitment candidates to ascertain if they are likely to contribute to the success of the company. The second step is carrying out a thorough background check on the employees to ensure they have no criminal records. The third phase is training the employees to ensure they are well equipped to carry out the required tasks.

            The other type of control is concurrent, aimed at containing the risks that have already occurred in the organization. It is mostly as a result of inappropriate implementation of the quality standards in the company with regard to the goods and services provided. The process begins with comparing the performance of the employees with the set standards to see if they meet the expected duties (Ahmad & Schroeder, 2003). The next phase involves evaluating the primary cause of the risk and finally the measures that can be used to prevent the same from happening in future.  Feedback control is the other type that is aimed at proposing the most effective changes to implement in an organization to enhance productivity. The process of this control begins with establishing the desired output which is determined by the nature of feedback. The other step involves defining the control decisions likely to influence the outcome of the company. The last phase defines the final action required to meet the desired outcome.

Conclusion

            The effectiveness of an operations plan depends on various factors that involve the day-to-day running of the business. The company must define its structure by identifying the hierarchy of management and the roles and responsibilities of each employee. The structure is important in defining the communication channels within the organization thus affecting the productivity of the employees. It is important to follow the planning process so as to ensure comprehensiveness of the identified plans.  Factors such as profitability, quality and productivity must be considered in the planning process as they influence the major activities involved.

References

Ahmad, S., & Schroeder, R. G. (2003). The impact of human resource management practices on   operational performance: recognizing country and industry differences. Journal of        operations Management21(1), 19-43.

Carmeli, A., & Tishler, A. (2004). The relationships between intangible organizational elements     and organizational performance. Strategic management journal25(13), 1257-1278.

Carver, C. S., & Scheier, M. F. (2000). Origins and functions of positive and negative affect: a     control-process view. Psychological review97(1), 19.

José Tarí, J. (2005). Components of successful total quality management. The TQM           magazine17(2), 182-194.

Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman, H. J. (2008). Organizational strategy,           structure, and process. Academy of management review3(3), 546-562.

Reid, R. D., & Sanders, N. R. (2005). Operations management: an integrated approach.   Hoboken, NJ: John Wiley.