Free Essay: Integrating Communications Plan for a Product or Service
Computers have been widely used across the world in performing various tasks. The use of computers to perform daily tasks is something that cannot be avoided. This is basically because computers make work easier, enhance convenience and are also much faster unlike humans. The voice personal computer (PC) is the new thing in the computer industry. The normal use of computer has been known to take maximum concentration of the user. Today, the world runs quite fast, and people have the need of accomplishing many tasks at the same time. Hence, using the normal computer has proven to be a challenge to most people. This is the reason why our organization deals in a wide range of electronic products, and has embraced the idea of coming up with new voice personal computers.
The voice personal computer is the product that can enable its users to freely multitask. Computer users will be able to undertake other roles while instructing the voice computer to perform the given tasks. This product will be best suited for the users that have a busy schedule and those who need to meet short notice deadlines. They will be able to reduce the hours spent on computers and operating the machine. Stay at home mothers will also benefit greatly from the voice controlled computer since they will be able to take care of their babies, run household chores, and work using their voice controlled computers at the same time. The blind and disabled are also going to experience the benefits of the voice computer.
The technology behind this unique product in the computer industry is that technological advancement have made it easy to convert the voice of an individual into data patterns that can be easily recognized by the computer. This is useful in that although there are disparities in speech, there will be no difference in rephrasing the words. Therefore the computer will easily give translations without any training.
The voice controlled computer can help users to perform tasks much faster than other computers, which are not enhanced with voice prompt provisions. The words can be typed by simply speaking them to the computer via a microphone. Typist who does immense typing jobs will benefit a great deal from the machine. Doctors, writers, the disabled, and many other categories of professionals will be happy to use the voice activated computers in making their work easier. The voice PC reduces the work and time taken for the completion of a task in a computer because only a small fraction of editing will be needed, while the document will be completely typed.
However, the users should be trained on operating the devices to minimize the initial user challenges. This will be conducted in the manual book provided together with the product. At present, we are working on initiating unique voice recognition software to make sure that every computer will respond only to the unique voice of its owner and not any other voice. This feature will reduce the impact of the computer responding to background voice or stranger’s voice who might want to illegally gain access to confidential information.
We have a new brand in the market and it will be faced with stiff competition from giant brands like Apple computer, Dell among several others. However, this brand stands a good prospect to vie in the market. The voice activated computer targets a large number of users who have not been targeted by other huge competitors in the industry. For example, the voice personal computer will be purchased by the blind that are unable to use the normal personal computers. It effectively suits the niche in the market. Disabled people and those who lack hands to operate the normal computers also provide a competitive edge for this brand. Those with the abilities will also need to learn how to use the keyboard. They too will enjoy the benefits that come with this new brand of computers in the market.
Our product targets both the older and young generations. The older generation that is comprised of people above 40 years of age have low levels of concentration, therefore, would be happy to work with a computer that does not need attention. The younger generation of sixteen years old will be able to realize the benefits of this voice activated personal computer. Our target is any person with a busy schedule and has the need for multitasking. We are targeting potential customers who were between the age of 16 and 60 years and who can raise 300 dollars to buy our computer. This age bracket is computer literate and computer technology is part of their daily business, either in colleges or even places of work.
Our product will be available in the same stores where our competitors’ products are. The manuals of the computers will be used in educating the potential customers of the benefits of the voice activated devices. We will also use social media, like Twitter and Facebook, to strategically place our product in the market. The benefits of the computers will also be communicated on social media. Our product is well differentiated from the substitute and we will use this attribute in comparing it with other products in the market. The objective of our marketing strategy will be the ability to make the target market aware of the existence and the benefits of the voice personal computer. Through this, word of mouth will spread, and the voice activated computer will be in demand by the public.
We shall use both direct and indirect communication media to reach out to our target market. We plan to directly educate our potential clients through social media and advertisement. Reaching our customers directly will enable them to understand the product better, ask questions in social media, and thereby, end up buying our product depending on their understanding and not persuasion. Based on the unique features and benefits of the product, we are planning to launch a strong campaign that will sell the product by word of mouth.
Our advertisement will be geared towards encouraging the real customers, who have experienced the benefits of this product to share it with their friends. With this, we wish to achieve high sales returns through positive word of mouth. Through the integrated marketing communication campaign, the benefits and attributes of our product will be shared with our clients. This will help in ensuring a better position in the market.