- Discuss the difference between e-business and ecommerce
Electronic commerce is referred to as performing business transactions and communications over the networks and through computers. It consists purchasing and selling of services and merchandises through online communication. The commerce transactions are accomplished through internet and World Wide Web, for instance transferring funds electronically. Electronic business is referred to as performing business through the internet. This includes a wide range of activities, involving the purchase of services and goods, as well as collaborating with customers and business partners. The entire business process is conducted online, combining all the activities in the electronic commerce (Chaudhury, & Kuilboer, 2001, p.10).
2. Identify 8 common elements of B2C websites (Hint: the “Shopping Cart” is one)
B2C refers to conducting business to customer, in that making available business products to a customer market and these items are usually not business related, such as houses and phone services. Cart software is a platform where purchasers carry out their shopping. The software enables consumers to use PayPal payments and credit cards, which is a secure way of shopping. Amazon Channel feed is software that enables commerce, Real time e-bay business, Intuit commerce, Shopify, Vendio online business stores, web storefront and Yahoo store are other business to customer websites (Webb, 2002, p. 52).
3. The most common transactions performed on B2B websites involve purchasing. How does purchasing in a B2B environment differ from consumers shopping online at a B2B website?
Business to Business is referred to as a business transaction between a wholesaler and a manufacturer, or between a retailer and a wholesaler. Business to business involves a trade outlined procedures. Awareness of the need is initialized, where there is identification of customer requirements. The vendors are evaluated and then there is the final stage of securing the sale, by developing a relationship with the buyer and delivering the goods required. When customers shop online in a business to business website, they personally conduct the process of identifying the items they require, and set a specific place and time to meet the seller or the distributer, so as to be delivered their specified item (Sculley, & Woods, 2001, p. 104).
4. What are the biggest obstacles faced by a brick and mortar company that wishes to establish an ecommerce website? (Hint: don’t just focus on technical issues; consider cultural obstacles, pushback from various constituencies, customer acceptance and satisfaction, etc.)
Brick and mortar companies face overhead problems. This is due to leases the owners have to sign and occupation rent they reimburse for the location of the structures. Shopper surveillance is another obstacle, as there are many video cameras installed in the stores, making customers question about their privacy. With the implementation of digital online shopping, many customers prefer brick and click shopping, thus brick and mortar lose in the customer preference and acceptance. The customers tend to be dissatisfied in the brick and mortar companies because, the retailers have the great incentives to sell and move the products more than the focus to satisfy customers (Chan, & Pollard, 2003, p.11).
5. How should content on an ecommerce site be managed? (Hint: what content needs to be managed, who should be responsible for site content, how should it be updated, what controls (approval process, etc.) need to be in place)
A company’s business site contains the general information about the firm, what business they conduct, the products and services offered and how to locate the organization. The firm’s sales and customer support team are responsible for the content and any updates that the customer requires, including change in product prices or introduction of new products. Additionally, there should be administration of consumer laws and consumer product and safety standards, approving of the reliability of the company and the products and services being offered (Fung & Hood, 2005, p. 67).
Chan, P. S., & Pollard, D. (2003). Succeeding in the dotcom economy: Challenges for brick & mortar companies. International Journal of Management, 20(1), 11.
Chaudhury, A., & Kuilboer, J. P. (2001). E-business and E-commerce Infrastructure: Technologies Supporting the E-business Initiative. McGraw-Hill Higher Education.
Fung, D. Y., & Hood, B. C. (2005). U.S. Patent No. 6,879,965. Washington, DC: U.S. Patent and Trademark Office.
Sculley, A. B., & Woods, W. W. (2001). B2B exchanges: The killer application in the business-to-business internet revolution. Harper Information.
Webb, L. (2002). B2C Electronic commerce websites: An analysis of quality factors. AMCIS 2002 Proceedings, 52.