Film and Theater Studies Coursework Paper on Media and Globalization

Media and Globalization

A globalized culture authenticates its relationship with advancing information and communication technologies through many coordinated interconnections that occur in the global scale. Marshall McLuhan in the year 1962 came up with the term ‘global village’ to designate the ways through which the advancement in technology has eased correspondence by making communication to be quicker between locations in remote areas, thereby depicting the world to be ‘smaller’. The implications of technological advancement, which commenced during the era of industrial revolution, continue to endure in the contemporary society(Holtgrewe, 2014). Globalization incorporates aspects such as technological, social, political and economic homogenization, hybridization and global interconnection. As such, the only primarily concern that arises in today’s society lingers on the rapidity in which information can flow from one destination to another(Chesley, 2014). Hence, the principal objective of this study will be discussing the relationship that exists between information and communication technology, and globalization. In doing so, the study will show how advancement in information and communication technologies continues to drive globalization.

            Primarily, Information Communication Technology (ICT) is an electronic system of information reception, transmission, retrieval or processing that has had an impact in the way we relate with our environment. The dynamic changes surrounding human existence are due to the current period of globalization of ICT revolution. The centrality of revolution in information and communication technology is a powerful driving force in the contemporary globalization more particularly in the telecommunication system, and the merging of telecommunication and computer technology to information technology(Manochehri, Al-Esmail&Ashrafi, 2012). The various components and distinctive complex features of information and communication technology continue to undergo reinvention to achieve the basic information needs of humanity.

            The convergence of computer and telecommunication technologies has ensured the existing boundaries across many continents and countries become indistinct. Similarly, the merging has fostered a culture that enables faster processing and transfer of information across the globe. Additionally, information and communication technology through internet usage has enabled formulation of a topnotch framework that promotes long-distance learning. The internet enables humanity to have access to universal quality education. In light of that, it is evident that many higher institutions of learning across the globe have introduced e -learning and long distance learning programs to provide convenience to students (Chesley, 2014). Sharing of course materials occurs through institutions’ portals as well administration of examinations such as class assignments and research.

            On top of that, global media networks or corporations, which comprise of media and television companies with branches across the globe, bring information and news about the current events. For instance, someone in Australia has a higher chance than before to get access into an American fashion magazine. Fashion trends contained in many documentaries easily diffuse across continents with easiness since media networks are ever running shows, which serve the interests of the people globally without having boundaries that limit their access. Similarly, someone in Africa or Europe can watch news from American television stations to get a glimpse of global businesses, politics, and social wellbeing of people across the world(Manochehri, Al-Esmail&Ashrafi, 2012). Information and Communication Technology enhances cultural diffusion on a global scale. Culture incorporates aspects such as music, literature, art, capitalism and democracy. The connotation of culture as intellectual wealth of people makes it possible for its distribution through online channels of communication.

Another immense contribution of information and communication technologies towards driving globalization is through telecommunication development as in the case of the role that the internet plays in connecting people(Holtgrewe, 2014). Long are the days when people depended entirely on the use of ‘snail mail’ that took several days before its arrival in the overseas. Transformation of communication has taken effect with instant delivery of information through such things as chat programs, video calls, and emails. Accordingly, with the instant communication, life in the contemporary society has seen revolution of social lives and businesses across the world(Holtgrewe, 2014).

Interestingly, voice mails, text messaging and mobile phones sanction instantaneous contact across countries and states. The above-mentioned components reflect the contribution of information and communication technologies in the expansion of communication in greater spectrum in comparison to medieval ways of passing information. Moreover, ICT plays another crucial role towards globalization using Global Positioning System (GPS) by using the information given by satellites in the provision of accurate locations and information regarding land, air, and sea. The information from satellites was previously of importance towards governments, however, in the recent times, people use such information to locate physical locations across the world. For instance, Google Maps is one of such applications that can track the position of an individual as well help in the location of certain places(Borghoff, 2014). In addition, satellites provide crucial weather information patterns across the world, track tropical cyclones or hurricanes. The information gathered from satellites is imperative towards informing meteorologists on the best predictions on weather as it forms a basis for warning the public on dangerous systems of weather.

Besides the above, Information and Communication Technology (ICT) continues to impact positively towards the production, adaptation, application, and access of information by society or organizations. ICT reflects a knowledge economy that rapidly favors acquisition and transfer of knowledge across many cultures in the best practices regarding economy through provision of relevant information on stock exchanges, pricing, supply and demand(Casalino,Cavallari, De Marco, Ferrara, Gatti&Rossignoli, 2015).  Economical views tend to persist globally regardless of the different geographical location of people. The current globalization wave witnessed across the globe is not entirely because of information and communication technology, but the impetus associated with ICT continues to cause changes in the business environment.

The usage of ICT enables nations to take part in global economic activities. Information and communication technology allows acquisition and absorption of knowledge whether economic, social, political, or educational. Similarly, ICT as an impetus towards globalization allows developing countries to improve the way in which they formulate and execute policies. Conversely, information and communication technology offers developing countries opportunities to overhaul the education system and address the ways of availing business prospects for the poor in society(Borghoff, 2014). Besides that, information and communication technologies allow access to global communication and knowledge.

However, there are immediate concerns that resonate around the availability of ICT more specifically in the developing countries, which is likely to bring about marginalization of countries that are either developing or poor(Holtgrewe, 2014). The availability of information and communication technology on a small scale within developing countries is likely to disrupt the existing social fabric. Transfer and development of ICT in developing countries continues to attract questions on desirability and feasibility. Organizations are to utilize information and communication technology within the acceptable context of social-cultural requirements and on best practices(Holtgrewe, 2014).


Borghoff, T. (2014). International Supply Chain Management: How Information and

 Communication Technologies Drive the Globalization of Firms in Asia/Pacific.

Casalino, N., Cavallari, M., De Marco, M., Ferrara, M., Gatti, M., &Rossignoli, C. (2015).

PerformanceManagement and Innovative Human Resource Training Through Flexible Production Systems Aimed at Enhancing the Competitiveness of SMEs. IUP Journal Of Knowledge Management, 13(4), 29-42.

Chesley, N. (2014). Information and communication technology use, work intensification and

employee strain and distress. Work, Employment & Society, 0950017013500112.

Holtgrewe, U. (2014). New technologies: the future and the present of work in information

and communication technology. New Technology, Work & Employment, 29(1), 9-24.

Manochehri, N., Al-Esmail, R., &Ashrafi, R. (2012). Examining the impact of information and

communication technologies (ICT) on enterprise practices: A preliminary perspective from Qatar. The Electronic Journal of Information Systems in Developing Countries, 51.