Effects of Globalization on Culture
Different people define culture variedly. In most cases, a definition of culture depicts the orientation of people that match that explanation. Culture encompasses traditions, norms, and ethics that give meaning to the social identity of an individual or a group of people and can be passed from generation to generation. On the other hand, globalization is increasing interaction between the economy of a country and that of the First World. This report talks about the effects of globalization on culture. It talks about the impact of social and economical global integration in the world.
Globalization is also the creation of global markets in which all nations are forced to participate. It denotes economy interconnection and interdependence of sovereign nations through a global market place. Globalization has significance impact on culture. The effects of globalization on culture therefore transcend race, and demographic boundaries. From Europe to America through Africa, globalization continues to give people new meaning to their cultural identity.
Negative and positive effects of globalization on culture
With raging intensity of globalization, and the advent of the information age, the world is redefining communication. Today, smart gadgets like Smartphones, tablets, and laptops with efficient applications have changed how people share views and assert their cultural identity. For example, social media is setting trends as people turn to the online world to seek and endorse their norms and cultural practices.
In the modern world, corporate culture appears to be taking over the world through trade agreements and liberalization of communication licenses. Through globalization, the world can be plugged into the same port for TV, movie channels, news, and lifestyle entertainment. Consequently, the world is shaping into a global culture. Satellite, cables, mobile phones and storage devices for audio and audio are largely contributing to the mass marketing of global culture. Thus, the effects of globalization on culture are present in every sphere of human life.
Evidently, globalization has changed the lifestyle of people. As multinationals like Coca-Cola penetrate every remote village in the world will soft drink adverts, people are succumbing to these ads. For instance, even in areas where drinking water is not available, people are turning to beverages as a way of life for everyone in the world. Ultimately, people are changing from their traditional ways of living to modern trends and lifestyles.
The impact globalization on our culture
Globalization remains number one threat to our cultural diversity. In the 21st century, people are focusing towards a common identity. People want to talk with one language, eat the same foodstuffs, visit the same places of entertainment, and dress fashionably like the Hollywood stars and socialites. As a result, many communities are deviating from their traditional ways of living and adopting a global identity. This explains why the modern generation faces the effects of globalization on culture than any other.
Because of globalization, we have global consumer behavior and trends. In the world of communication, everyone wants to have the latest models and fancy gadgets as a way of asserting who they are. The same applies to cars, where every city has German and American machines dominating their roads. More equally, Toyota has dominated the third world with its second hand and refurbished cars. Such people are in embracing Toyota culture where someone in Africa has the same experience as someone in Tokyo, Japan.
Another negative impact of globalization is cultural imperialism. Today, Third World countries are asserting their power by imposing their culture on the developing nations through global markets and economic interconnections. In other words, third world nations dominate the cultural world with other traditional practices becoming obsolete, and inferior.
Good effects of globalization on culture
While globalization is harming the world culturally, there are reasons to believe that the world ought to embrace international integration. This is to say that the effects of globalization on culture can be good in the end. For example, today cultural differentiation allows mixing of cultures and breaking of barriers that existed before.
By embracing culture, the world is encouraging pluralism and social harmony. In modern day and age, studying abroad is convenient because of shared educational systems and common languages. This allows people to fit in new environments with a lot of ease. This also applies in the business world where corporations are penetrating global markets easily because of mass advertising channels like TV and the internet.
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References:
http://sociology.emory.edu/faculty/globalization/issues05.html
http://www.webpages.uidaho.edu/~mbolin/nwegbu-eze-azogwa.htm
https://www.oikoumene.org/en/resources/documents/wcc-programmes/public-witness-addressing-power-affirming-peace/poverty-wealth-and-ecology/neoliberal-paradigm/the-effects-of-globalization-on-culture-in-africa-in-the-eyes-of-an-african-woman
https://jyx.jyu.fi/dspace/bitstream/handle/123456789/8059/G0000619.pdf
http://www.musero.org.ng/publications/impact_globalization_culture.pdf