Free Essay: Creativity in Leadership, Marketing and Visual Design
This essay will focus on Creativity in Leadership, Marketing, and Visual Design.
The rapid technological developments and globalization have created a highly competitive market atmosphere that requires business organizations to keep up their game in order to stay afloat. Creativity is critical since it enhances the operations of the business to be sustainable by creating new ideas, goods and services, and marketing techniques (Lauccia, 2009).
Today, most businesses emphasize creativity in leadership, marketing, and visual design. Owing to technological changes and globalization, the markets around the world have become very unpredictable. Therefore, there is a need for businesses to incorporate creativity and be mindful of their competitive advantages. This indicates that creativity is among the tools and structures ideal for enhancing the success of a business. This is often defined as the means of creating new ideas and products (Chang et al, 2010). Creativity is a tool that is applied by many business organizations for marketing, visual design, and competitive advantage. This clearly points out that creativity impacts the success of a business through the creation of quality products, offering guaranteed satisfaction to customers, and innovative marketing.
The main aim of this paper is to discuss the various ways through which creativity in leadership, marketing, and visual design can make a business successful.
Creativity in Leadership, Marketing, and Visual Design
In general terms, creativity is defined as the creation of useful ideas, product lines, and employee abilities for the implementation of new strategies (Gong et al, 2009: Shin & Zhou, 2003). Business organizations rely on creativity as an important tool in marketing, leadership, competitive advantage, and visual design. Through creativity, the business is able to ensure quality products, the satisfaction of customers, and innovative marketing. This means that creativity if exploited effectively can make a business successful through the generation of new ideas and innovation that is inclined to its goals and objectives (Suh et al, 2010).
This creativity leaves customers happy since it enhances the generation of new products. A leader who is creative manages a team that shapes ideas and comes up with solutions to business challenges. Besides, creative leadership finds efficient strategies, new ideas and conducts experiments (Mainemelis, 2010). Creative leadership also emphasizes on the company staff in its plans of diversifying techniques and knowledge in order to ensure effective operations.
Leadership encourages creativity through the integration of staff and team members in the process of generating new ideas for a new business project. For example, team members could be given the opportunity to take part in exchanging ideas and determining the best one to be implemented in the business. This is a critical step in ensuring the success of the business through the development of new and quality products, solving problems and identification of challenges.
Several international organization’s leaders have demonstrated the use of creativity in leadership. Some of the famous examples include the founders of Google: Larry Page and Sergey Brin, and Jeff Bezos who is the founder of Amazon (Kalpanik, 2010). They have been described as smart, big thinkers and entrepreneurs right from their humble beginnings. These entrepreneurs have set up technologies and applications that influence the lives of millions of people. They also identified new challenges and offered solutions.
At their tender ages, the entrepreneurs found addiction to challenging data problems and developing an instant impact on the population. Their companies have a history of successful results in entrepreneurship. In just four months of doing business, Amazon became an household name with excellent performance and rankings. It was listed as the sixth-best site with regards to communication. Its rapid growth has resulted in a wide range of products, acquisitions and joint ventures that surpass many search engines (Gilbert, 2013).
Creative marketing is also important for the success of a business. Creativity in marketing involves focusing on the conceptual strategy. The process of creative marketing enhances the business’ competitive advantage through technology and systematic production (Branzei & Vertinsky, 2006). Naidoo (2010) argues that creative marketing entails the ability of the business in incorporating technology as the basis of competitive advantage through the differentiation of products. For example, creative marketing can involve the unleashing of attractive packaging for new products.
Besides, creative marketing ideas can also include gift bags, use of web pages, virtual slide shows, and even handwritten postcards. Giving gift bags to loyal customers is an idea of creative marketing that will inspire more customers to frequently visit the business. Virtual slide shows on the other hand, can be used in marketing the products creatively especially across the estates. A business can also be outstanding among its competitors by developing its own website.
As a result of this, creative marketing can increase the sales and profitability of a business. This strategy is applied by businesses in order to achieve competitive advantage through the search for marketing opportunities and means of customer satisfaction (Charpavang & Phaprruke, 2010). Therefore, creative marketing can significantly impact the success of a business through marketing leadership.
Creative marketing strategies are ideal for the success of a business (Hunt & Dennis, 2006). The failure to use at least one of the strategies would negatively impact the long-term success of the business. This implies to all businesses including both multi-dollar and small organizations. A pricing strategy is one of those strategies that could earn the business a competitive advantage. The strategy involves various elements like costs, competition, and prices. Every strategy is inclined to a particular element that best determines the way in which a given product should be sold (Lages, Graca & Chris 2009).
Mass marketing strategies focus on mass sales and broadcast to the audience. Despite the effectiveness of this strategy, it is only ideal for large organizations with huge finances for advertisements and promotions. This leaves small companies with the option of using grass-root marketing strategies that are simple and cheap. They mainly do this in the locality, light posts, flyers, and even door-to-door promotions of their products.
Niche marketing involves making sure that the business is appealing to a particular group of customers. This strategy requires targeting customers directly with a particular product. Coupons are the most popularly used marketing strategies. The issuance of coupons depends on the target market, the business’s success, and the particular product.
Creative visual designs attract customers through the effective display of advertisements. Visual design can significantly increase sales resulting in profitability. Despite the developments in the internet and online marketing, visual designs still remain quite relevant to many businesses (Hsiao & Jyh-Rong, 2004). In short, the spread of information about a business requires a top-notch advertising strategy with authentic and exceptional visual designs.
It is important that every visual design is developed with a particular and unique way of appealing to customers. A business should hire talented visual designers with specialized skills to provide services. This will help in delivering information about the business more professionally and uniquely. They can swiftly drive sales and revenues for the business in a very simple way. Creative visual designs also outline the details that can be personalized towards achieving the objectives of the business while also meeting customer needs, thereby resulting in success (Hsiao & Jyh-Rong, 2004). Thus, it would be in order to say that creativity in visual designs impacts the success of a business through the creation of quality products, the satisfaction of customers, and innovation in marketing.
The designing of flyers, catalogs, brochures, logo designs, and other kinds of designs are among some of the renowned visual designs (Hsiao & Jyh-Rong, 2004). When a business has a strong and unique image, it can have a long-lasting impression in the minds of customers. This drives sales and profits. Creatively designed visual designs that are unique and outstanding enhance the success of a business by ensuring creative solutions in business branding and impacting positive responses from the customers. In the creation of visual designs, texture is of great importance is shaping the design and enhancing its mood.
Examples of real-world visual designs include the development and design of flyers, catalogs, brochures, logo designs, and other forms of designs (Hsiao & Jyh-Rong, 2004). A unique and outstanding business image can create a long-lasting impression about the business in the minds of customers. This in turn results in increased sales and profits.
Exceptional and unique visual designs done creatively fuel business success by enhancing creative solutions to business brands and ensures positive responses from customers. In creating the visual designs, texture is an important aspect that must be put into consideration (Laruccia, 2009). The creation of texture is to enhance the shape, detail, and mood of the advertisement. The use of software makes it easy and simple to create visual designs. The software can be effective in the development of interactive and appealing websites for the business. All these contribute towards making the business successful.
The main objective of this paper was to discuss how creativity in leadership, marketing, and visual design can enhance the success of a business. For the business to be successful in the fast-changing and competitive market, it has to be creative in the way it handles its marketing strategies, needs of customers, and challenges in the market and sets its research objectives. Some of the challenges may include the kind of building to choose, total budgetary allocations and brand to be adopted.
Besides, the business person should be focused on foretelling future operations and determining profitability. As a result of this, creativity in leadership, marketing, and visual design is critical in ensuring the success of a business. Creativity in these areas impacts an appropriate and positive impression of the business through attractive images, uniquely designed and delivered advertisements, and outstanding leadership attributes. The most successful way of ensuring this is employing experts in the various departments where creativity is required like marketing, visual design, and leadership.
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