Communication Essay Paper on Hall, Stuart. Encoding/ Decoding


Hall, Stuart. Encoding/ Decoding

‘Encoding/ Decoding’ is an article written by Stuart Hall. This article majorly covers information about the circuit that entails consumption and production. Since the article was written in the earlier days, during the establishment of Marxism, it covers the conditions, which are political-economic. These conditions, which include the ideology, ownership as well as production largely, determine the shape of stories and ideas that shape up TV programmes. According to Stuart, the TV programme is quite meaningful during its audience reception. The audiences receive a set of meaningful chains, also reffred to as syntagm that come with signs, which are called the semiotic bits (pg 52).

            Stuart’s article poses a challenge to the common view that the meanings offered by programme makers were not criticized in any way by the audience. He refers to this model as the syringe, hypodermic or the propaganda model. This model expressed that there was an assumption that meanings were deliberately imparted to the audiences by programme producers Stuart goes on to emphasize that audiences are ‘unconscious’ of their routine activities (pg 58).

            In his work, Stuart Hall disagrees with the Marxists, who in their own level concluded that media as a factor that determined the ideas of its audience. He argues that its true TV has huge influence on the beliefs and knowledge of the audience, however, it does not force anyone to accept the messages brought about by it. in conclusion, Hall believes that not every audience believes and accept the core intention of the producers (pg 54). This text resonates with me since I do not accept all the information I receive from the TV. I am a selective individual with regard to what I watch daily.

Kinefuchi, E. & Orbi, M. (2008). Situating Oneself in a Racialized World: Understanding Student Reactions to Crash through Standpoint Theory and Context-Positionality Frames. Journal of International and Intercultural Communication. Vol 1, No. 1, pp 70-90.

Orbi and Kinefuchi (2008) is an article that discusses about the understanding of the racial world in the present moment. This article brings out the theme of misunderstanding on the subject of race between the whites and the colored people (pg 71). The writers go on to study the different ways in which students interpret the fiction movie Crash, which addresses the debates found between the whites and blacks.

According to the study conducted on 136 students for about eight months, it was evident that different individuals had different perceptions and interpretations of the movie. Most of these students were enrolled in a class of communication, which basically focused on intercultural and interracial. Different students reacted differently to the movie. Some were hurt, others felt the sense of discrimination, injustice, while others were able to relate personally with the characters. From the analysis of the results, there was a huge difference between the views of the African Americans and the European Americans. The European Americans expected the African Americans to reflect fear as their reaction towards the film.

In conclusion, race is still a major issue in the world today. A lot needs to be done in terms of bringing different races together to get rid of racism and favoritism based on the tribe of individuals. The reaction of students towards Crash is a clear indication of the level of racism in the world especially among the Whites and the Colored people (pg 85). The text resonates with me in some way since in our everyday activities, there is still the issue of feeling insecure, fearful and selective about the race I interact with. As much as I may have friends from a different race, there is still a clear barrier of racism between us.