Question 1             The best strategic process for Marvel Enterprises to pursue involves popularizing its lesser-known characters. While continually developing its most popular characters, especially Spiderman, has been advantageous to Marvel, it is imperative that the company reinvents its universe by developing its lesser-known characters. For this strategy to be successful, the company would need

            Q1. Based on the case study of Harley Davidson, they needed to hire a Chief Marketing Officer because they wanted to sustain their growth through the development of new generation riders and a more diverse customer base, without losing existing customers. Competition in the motorcycle industry was at a peak, posing a threat to

Tesla is an American multinational company that focuses on the segment of electric automobiles. It is considered one of the best builders of electric cars. The company’s source of revenue is facing a significant threat from increasing competition (MacDuffie 482). One of the company’s main challenges comes from the mass exodus of consumers to the

Promotional Strategy Promotional Strategy Since Axe is a product aimed at the mass market, promotion efforts will be centered on mediums that facilitate the widest reach. In particular, the product will be comprehensively promoted in the mass media (television and print media) and social media. This promotion strategy is aligned with the marketing objectives of

Jazz Band Colores wants to develop their marketing strategy are to create more visibility for their band, and the develop a greater online presence to capture the attention and patronage of possible fans. To that extent the following paper will illustrate the social media strategy and the media plan that the band can use. Public

India has been selected as the destination for launching the product because of diverse reasons. First, a product launched in such an environment is likely to reach out to a large audience primarily because the country is densely populated. Second, most of the foreign companies have been established around the metropolitan cities, which carry the

Introduction Marketing takes into consideration various product characteristics as well as the characteristics of the industry within which the business operates. Advertising has to be done with specific focus on product characteristics and the probable perspectives of the customers. At Wienerschnitzel Hot Dog Company, various advertising approaches have been used to counter customer resistance through

            A strategic marketing plan provides ground for an entity to position itself in the market. Positioning in the business world enables a brand to stand out among competitors. Positioning also inspires the organization to enhance internal and external operations and communications. Consumers prefer unique products that are of great quality and economically friendly. For

Differences Cologne city in Germany is a unique area full of exceptional cultures and traditions that date back to the 12th Century. Although the town shares many aspects with Toulouse city in France, significant differences exist among them, particularly in their cultures and values. First, cologne is known for its rich love for art and

Today’s consumer is overwhelmed with “choice overload” due to too many options to choose from. With enhanced data mining in this information age, consumers easily find loads of data on solutions for every single problem or need. With numerous choices, decision-making becomes difficult hence shifting the task to the service providers. Brands need to communicate