Business Studies Essay Paper on Social Media and Business

Social Media and Business

Introduction

Social media is a relatively new phenomenon, yet its effect can be felt across different spheres of modern life. One of the places that this new phenomenon has had a great influence is in business and communication. Not only is social media increasingly used as a means of communication to customers and employees, but also becoming the mainstream advertisement avenue for most businesses given the millions of customer and potential customers who spend their time on different social media platforms. While some organizations remain wary of the use and integration of social media as a means of communication and advertisement, others have fully embraced social media with good results in terms of saving administrative, communication, and customer management cost as overall improvement of the organization’s performance (Geçti & Daştan, 2013).

Deepa, N., & Deshmukh, S. (2013). Social Media Marketing: The Next Generation of Business Engagement. International Journal of Management Research and Review, 3(2), 2461-2468

            This article traces the beginnings of social media and the growth of the platforms in numbers. It provides information on the adoption of social media among top tier organizations, and gives statistics on the most popular social media platforms used by these organizations. The article is therefore important in informing the adoption of social media among companies, how the companies use the platforms, and their feeling towards their use.

Geçti, F., & Daştan, I. (2013). The Impact of Social Media-Focused Information & Communication Technologies on Business Performance via Mediating Mechanisms: An Exploratory Study on Communication and Advertising Agencies in Turkey. International Journal of Business and Management, 8(7), 106-115

This article looks at the influence of social media on business performance. Essentially, the influence investigated in the study is “social media-focused information & communication technologies” (Geçti & Daştan, 2013, p. 106). The findings of the study are important as they provide an insight into the effectiveness and the cost-saving power of social media on business and management communication.

Hanna, R., Rohm, A. & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3):256-273

            The article states the changes among consumers, where they are playing active roles in the creation of marketing content with organizations and brands. It also engages in the challenges organizations face in trying to reach customers online, how to engage customers, and the performance indicators to use. The article is therefore instrumental in providing information on the changing nature of consumers, the challenges companies face in communicating with consumers online, and understanding and intellectualization of social media. It also gives ideas, through best-practice examples, on ways of integrating and leveraging social media to reach customers.

Heller, C., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy and Leadership, 39(5), 30-37

            The article explores the adoption of social media not only among consumers, but also among business. It traces the fast adoption and swells in numbers of social media users over the past few years. The article also describes the challenges companies are bound to face with the new social media platforms in which consumers are driving the conversation. The article is therefore important in tracing not only the increased use of social media, but also the challenges that companies face in trying to engage customers through social media. 

Kaplan, A. M., & Haenlei, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68

            The article gives a disambiguation of social media from other related concepts. In essence, therefore, it defines social media and characterizes social media into diverse categories. Additionally, the article presents advice to business executives on the use of social media in business, communication, and customer engagement. The article is therefore important in giving information about social media: how to use it for communication, business, and customer engagement.

Roblek, V., Bach, M. P. P., Mesko, M. & Bertoncelj, M.  (2013). The impact of social media to value added in knowledge-based industries. Kybernetes, 42(4),554-568

This article investigates “the significance of Web 2.0 and social media for organizational development and adaptation to an ever-changing business environment and its successful managing” (Roblek, et al., 2013, p. 554). The findings indicate that social media is taking an important role in businesses, particularly in cost saving and advertisement. The paper is therefore instrumental in giving information about the inroads social media is making in business management communication and advertising.

References

Deepa, N., & Deshmukh, S. (2013). Social Media Marketing: The Next Generation of Business Engagement. International Journal of Management Research and Review, 3(2), 2461-2468

Geçti, F., & Daştan, I. (2013). The Impact of Social Media-Focused Information & Communication Technologies on Business Performance via Mediating Mechanisms: An Exploratory Study on Communication and Advertising Agencies in Turkey. International Journal of Business and Management, 8(7), 106-115

Hanna, R. Rohm, A. & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 256-273

Heller, C., & Parasnis, G. (2011). From social media to social customer relationship management. Strategy and Leadership, 39(5), 30-37

Kaplan, A. M., & Haenlei, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68

Roblek, V., Bach, M. P. P., Mesko, M. & Bertoncelj, M. (2013). The impact of social media to value added in knowledge-based industries. Kybernetes, 42(4), 554-568