Factors Affecting Marketing Functions
Factors affecting marketing functions are the conditions, situations or aspects that may hinder or enhance the achievement of promotional goals of a business. Marketing is an important activity that every business has to always conduct in order to promote its brand and products to the target market. Marketing functions on the other hand, refer to the roles that help a business in the identification and sourcing of potentially successful products for the market, and promoting them in a way that differentiates them from other similar products.
In order to conduct proper marketing, businesses use various kinds of approaches, which all require vast resources. There is always no guarantee of success and several businesses have lost millions through marketing. However, some have also made significant steps with effective marketing functions. This can be attributed to factors affecting marketing functions.
Key Factors Affecting Marketing Functions
Marketing plays an integral part in every business, although, success is determined by a number of factors. The following are some of the main factors that may have an impact on marketing functions.
Savvy marketers should always be aware of the effects that the external environment might have on the demand for their products and services. Marketing can be effective if the ‘’end’’ is put in mind. For marketing functions to be effectively realized, marketers should put in measures that can counter the changes in the market. The external environment can kill or grow your brand, so marketing functions have to be designed to deal with the current and future threats in the market.
The external environment also involves intermediaries, the general public, competitors, government, re-sellers and international customers. Any changes in the above elements can impact the marketing functions, and should be kept under watch.
Changes in Technology
Technology has paused the greatest challenge to marketers, considering that it keeps changing at a very rapid rate. For instance, many consumers today prefer to get information about products and do their shopping online. However, there are various online platforms that can be used in marketing. This means that if marketers are not up to speed with the changes, they might not be able to appeal to the target market. Marketers should keep an eye on the shifting technology trends for success.
Even if you are doing the promotion from your website, blog, fliers or any other, you will have to use some resources, in terms of finances, time among others. This means that without these, the achievement of marketing functions may not be realized. There should be sufficient resources for marketing of the business’ products and services.
However, it should be noted that having the resources alone is not enough. Those resources have to be put into the intended use for marketing functions to be achieved. When looking into the finances, it would also be advisable that you consider the capital structure, financial position and policies of the business.
The economy plays a key role in determining the sale of products and services. In fact, even a strong economy can have negative impacts on some types of business. For instance, discount stores and fast food stores can thrive quite well in weak economy markets but do poorly in developed economies since many people are opting for high-end foods and products. This means that marketers should always be keen on the health of the economy of the target market in order to come up with a successful strategy.
Legislation by government and relevant authorities are also among the factors affecting marketing functions of a business. For example, if the government introduces higher taxes, the bottom line of the business may be affected forcing the company to cut spending on some activities like marketing. As a result of this, marketing functions would not be effectively realized as intended.
The factors affecting marketing functions explained above can be categorized into either environmental or economic. However, the achievement of marketing functions always relies on the ability of marketers to come up with appropriate and effective promotional options that can triumph over the prevalent market conditions. Besides, marketers should also be able to predict the future atmosphere of the market for preparations.
The sample article above on factors affecting marketing functions is one of the many such articles that you can read on our blog. You can also check out our homepage for more information on how to hire our professional academic paper writing services online.
Importance of Mitosis in Plants
The importance of mitosis in plants simply refers to the significance or benefits of this process in the growth and development of plants. Mitosis is a process through which chromosomes are split during cell division, to form other cells. It takes place in the eukaryotic cells. When mitosis occurs in plants, the nucleus of a cell and its chromosomes are divided into two to form two daughter cells called nuclei. Each of these two nuclei adopts the same number of chromosomes as the parent cell.
In fact, the process of mitosis in plants is similar to that in animals. The only difference is that in plant cells, there are no centrioles. Mitosis is a continuous process that takes place in four stages; prophase, metaphase, anaphase and telophase. It is not easy to distinguish these phases, unless through the lens of a microscope.
For the process of mitosis to occur in plants, the cell wall and plasma membrane grow towards the inside, eventually dividing the parent cell into two. To clearly separate the two daughter cells, a cell wall grows in the middle of the nuclei. These two cells further grow to form plants of the same characteristics as those of the parent cell.
The roles and importance of Mitosis in Plants
Through the process of mitosis, cell division takes place, thereby ensuring the multiplication of cells for growth and development in plants. This means mitosis is responsible for the growth of plant leaves, roots, and stem among other parts. However, the process must be controlled to ensure uniform and healthy growth of plants.
The best way to effectively explain the importance of mitosis in plants is by describing how the process works and its outcomes.
Asexual reproduction can take place in plants in various forms including, fragmentation, budding and vegetative propagation. Through asexual reproduction, identical plants are produced from the parent plant. Since this reproduction process does not entail the formation of a gamete, the process is always faster.
Considering that mitosis enhances cell division, it is one of the factors that enhance asexual reproduction in plants, enabling them to spread out their genetic materials in a shorter duration of time as seen in plant cuttings. In fact, asexual reproduction is usually very fast. However, it should be noted that not all plants undergo asexual reproduction.
Repair of worn out or damaged cells
Based on the conditions where a plant is growing, there are various elements that may inflict damage to the cells like breaking of branches, drying of leaves, destruction of roots and stems among other parts. In the event that this occurs, the development of plant is slowed. In order to ensure that the plant does not wither out, more cells have to be reproduced by the plant and that is where mitosis comes in. The process ensures effective renewal of tissues and replacement of worn out cells.
Since the growth and development of plants generally relies on a wide range of factors including, humidity, type of soil among other conditions, there is no guarantee that mitosis can always revive the health of every plant with damaged or worn out cells.
Development of plants to maturity
The process of mitosis is continuous and takes place throughout the entire life cycle of the plant. In fact, all plants depend on it in order to fully develop into bigger and mature plants. Without the process, plants are unable to grow since they will not reproduce enough cells.
It is through mitosis that a plant is able to stay healthy because it ensures that tissues and cells which are damaged are replaced on time. Any errors that occur during the process of mitosis are always transmitted to the daughter cells, hence, affecting the resultant plant.
Considering the roles of mitosis discussed above, there is no doubt on the great importance of mitosis in plants. In fact, it is a critical process that must take place in order for plants to reproduce and grow to maturity. However, it must be noted that there are conditions that may hinder the occurrence of mitosis in plants.
The sample paper above on the importance of Mitosis in plants is one of the many sample papers that you can find on the main site or our blog. In case you may need help in writing essays, research papers, reports or any other assignment, contact us. You can also check out our homepage for more information.
Globalization Pros and Cons
Understanding globalization pros and cons
In simple terms, globalization is the process of changing from an isolated world to an integrated world. It involves long term change towards larger international cooperation in regards to politics, economics, cultural values and exchange of knowledge. According to many experts, globalization is driven by modern inventions including internet and telegraph. However, it has been taking place for many centuries and across different parts of the globe.
While globalization is known to cover different topics right from cultural values and information, politics and to global trade, modern discussion often focuses on its pros and cons on culture and economics.
Globalization pros and cons- key benefits
One of the major benefits of globalization is on free trade. Over the past years, economic growth across different parts of the globe has grown tremendously due to globalization. Job creation has also been on the high side enabling companies to be more competitive. For consumers, prices for various products have been highly affordable. Additionally, through infusion of technology and capital, poor countries have had an opportunity to grow economically.
Globalization has enhanced global economy especially in the event of power blocks by ensuring mutual trust and respect for each other’s ideas. Democracy and globalization also go hand in hand ensuring pure business with no colonialist designs.
Presently, there is global market for organizations and consumers to access a wide range of products from different countries.
Presently, there is a global power being gradually created as opposed to having compartmentalized power sections. Politics are growing and decisions that only benefit people across the globe are being made.
Influx of information has also been witnessed between different countries and this has continued to ensure good international relations
Similarly, cultural intermingling has been on the rise over the past centuries and each country is learning about different cultures.
Corporations and governments are also trying to address ecological issues for one another because of financial interests.
Socially, globalization has ensured more openness and tolerance towards each other. People across the globe can now live in foreign lands without being considered aliens.
Globalization also ensures speedy dissemination of information or mass communication and speedy travel through the internet.
Downsides of globalization
Many multinational corporations have been accused of creating unfair working conditions (poor living and working conditions and slave labor wages) and social injustice. Over the past centuries, concerns have been raised on environmental mismanagement especially of natural resources which has continued to cause ecological damage.
Multinational companies that were restricted to commercial operations in the past are increasingly affecting political decisions. Many think that there is a major threat of leading multinational corporations because they are gaining more and more power as a result of globalization.
According to opponents, globalization has made it easy for rich organizations to operate with less accountability. Many also claim that individual cultures of different states are increasingly becoming overpowered by globalization and more specifically, Americanization.
There are also concerns that globalization is not working for majority of the globe. In the recent past, inequity has worsened within countries and across the globe. According to UN Development Program reports, 86 percent of global resources are consumed by 20 percent of the world’s population.
According to many experts, globalization plays a significant role in the incursion of communicable diseases. This includes deadly diseases such as HIV& AIDs being widely spread by travelers even to the most remote parts of the globe.
Exploitation of labor has also been on the rise due to globalization. Child workers and prisoners are subjected to inhumane working conditions. Safety measures are often ignored to produce cheap goods. What’s more, there has been an increase in human trafficking.
Safety nets or social welfare schemes are additionally under a lot of pressure in developed countries based on the fact that there are deficits and other economic globalization ramifications.
Having discussed globalization pros and cons, it is imperative to note that the phenomenon is undoubtedly an economical tidal wave and is sweeping across the globe. It has been there for centuries and it cannot be stopped. As a result, there will be winners and losers due to globalization.
Do you want a more detailed paper like the one you have read above on globalization pros and cons with the correct citations and referencing in any style whether MLA, APA, Havard etc? Contact us today for academic papers and academic assignment writing services that are second to none. You can visit our homepage and learn of our custom writing services.
Impact of financial leverage
Financial leverage is the degree at which organizations or companies uses fixed income including preferred equity, securities and debts in their capital structure. With high financial leverage, high interest payments are also generated. This means that the earnings per share at the bottom line are negatively impacted by interest payments. On the other hand, high interest payments lead to high financial leverage and EPS will be driven lower.
Therefore, a corporate organization and its management have a duty to employ a thorough and a highly prudent process to create a target for its capital structure. This refers to the way an organization finances its growth and operations by use of various sources of finance.
Impact of financial leverage on a company
Taking on debt as an organization often brings about a high level of risk. This is attributed to the fact that finances and income must be used to pay back debts even if cash flows go down. From a company perspective, financial leverage can easily impact it negatively or even positively on its return on equity as a result of heightened risk level.
Effect on return on equity
Return on equity is the return on the equity of shareholders of a given organization, more specifically, common stock owners. This is because it measures the level of efficiency of a firm’s profit generation. Return on equity tells how good an organization uses investment funds to grow its earnings.
At an ideal financial leverage level, the return on equity of an organization increases because the use leverage increases the volatility of stock. This further increases its level risk and increases returns. However, if an organization is over leveraged financially, a decrease on return on equity would occur. Financial over leveraging means huge debts due to high borrowing of finances and at a lower interest rate while spending more money on high risk investment.
It is imperative to note that is investment risk is relatively higher than the desired or the expected return, the value of a company’s equity could easily go down as many stockholders tend to believe that it is too risky.
Impact of financial leverage, risks and misconceptions
Multiple losses are one of the risks and impacts of financial leverage. Its effect on solvency forces a company to borrow a lot of money. This can lead to multiple losses and in the end, bankruptcy. Bankruptcy is quite common when higher liquidity occurs.
There is a misconception that higher losses also occur among individuals who borrow money for personal use. This is because it leads to higher consumption levels and more specifically on credit cards. However, in finance, borrowing money is a general practice but for those who want to buy assets with a higher return than the interest level of the money borrowed. Therefore, instead of spending cash that an organization doesn’t have, it in the end creates value but in the case of personal use, there is no value and no leveraging being created.
On a positive note, financial leverage adds value to an organization and its activities. If an organization borrows cash to modernize, enhance its brand visibility nationally and internally and grow its product line, this will often offset risks from financial leverage. This means that if value is expected due to financial leverage, the additional risk will not have a negative impact on the organization and its investments.
Financial leverage bottom line
The bottom line is that financial leverage is mainly used by organizations primarily to enhance its earnings per share and return on equity. Even so with these benefits, there is increased variability on earnings and possibility of a financial distress, perhaps bankruptcy.
The management of an organization with these in mind should therefore focus taking into account business risk of an organization, its tax position and its financial flexibility based on its capital structure and managerial aggressiveness level when deciding on optimal capital structure.
It is imperative to note that ensure that while employing financial leverage to increase performance of the company, it should be done to ensure flexibility in raising future capital because the market environment is characterized with a lot of changes.
Stuck with your academic papers? Are you looking for the best guidelines on how to write your essays or do you need a quality paper like the one above on impact of financial leverage? Contact us today and have all your academic writing concerns addressed by a team of competent professionals. You can also view sample papers and learn more about our services on our homepage.
Factors Affecting Residential Investment
Residential investment is an area that interests many, and accounts for the wealth of a greater percentage of homeowners, hence, knowing the factors affecting residential investment is of significant importance. These factors basically refer to the aspects or conditions that may hinder or encourage people from investing in residential property. By knowing these factors, people or companies with plans of investing in residential property are able to determine the supply, demand and market trends for better decision making.
It is estimated that a third of the net worth of an average American lies in real estate investments. This translates to a value of about $20 trillion for the whole real estate industry. Based on the huge size and scale of the residential property market, it is becoming an attractive investment option for many people.
The Key Factors Affecting Residential Investment
There are quite a number of factors affecting residential investment that you should know in order to successfully sail the murky waters of the real estate industry. However, not all may have significant impacts in the residential property market. The following are some of the key factors impacting residential investment.
The health of a country’s economy has a great impact on the condition of the residential property market and entire real estate sector. The economy of a country can be measured by several indicators like the GDP, employment data, prices of goods and services, manufacturing activities among others. When the economy is dragging or at a stand-still, the real estate market also assumes a similar pace.
However, it should be noted that the impact of the economy on the residential property market may vary For example, leasing a residential property on long-term basis can be quite costly in a country experiencing economic problems, since the terms always remain the same.
Rates of Interest
Changes in the interest rates can also have an influence on the ability of an individual or company to invest in residential property. This is because when the rates of interest plunge, the cost of obtaining mortgages for purchasing homes also falls, thereby creating a high demand. As usual high demand always translate into higher prices, hindering many people from investing in residential property.
In contrast, high interest rates facilitate increased cost of mortgages, hence, lower prices of homes, which may negatively impact those planning to sell their homes.
Often ignored by many investors, demographics is also one of the main factors affecting residential investment. Demographics refer to the data describing the composition of a population, which can be obtained by looking at aspects like gender, age, race, income levels, population growth and migration patterns. The statistics have a huge impact on the pricing of residential property and also the units or types that are on demand in the market.
For example, demographics of a higher population of older people will mean a high demand for retirement homes. Besides, a population with low income levels can also mean lower demand for residential property since many are unable to afford buying homes, instead, prefer rentals.
Legislation by the government and relevant authorities can also have significant effects on residential investment. Some of the main government policies that investors should watch out for include tax credits, subsidies and deductions. The government may decide to impose these policies in order to increase the demand for residential property.
Awareness of the current government incentives can be of great importance in determining the supply and demand, and also identifying misleading market trends.
An example of an instance when government regulations affected investments in residential property was in 2009. The US government announced a homebuyer’s tax credit for the first time, to home owners in an effort to spur the buying of homes at a time when the economy was beginning to gain ground from the depression.
Conclusion- Factors Affecting Residential Investment
There are other factors affecting residential investment that you may also need to look into before making the final decision. Besides, the factors described above may have varied outcomes, different from the expectations. Therefore, you should always be keen and preferably involve an expert in the residential property sector for advice on how to perform a comprehensive analysis of the market.
The above sample paper on factors affecting residential investment is one of the high quality papers that you can read on our blog. If you may need assistance in writing research papers, essays, dissertations, academic reports among others, simply contact us. You can also refer to our homepage for more.
Foreign Direct Investment Pros and Cons
Foreign direct investment pros and cons highlight the advantages and disadvantages of investing in foreign countries. FDI is whereby multinationals or conglomerates acquire the largest shares or stakes of other companies in foreign markets. This gives the multinational or conglomerate powers to control the key operations of the acquired companies, despite the geographical disparities. Foreign direct investment can be done through mergers or joint ventures, direct acquisitions, strategic alliances among others.
Just like in other forms of investment, foreign direct investment requires that an investor first weighs out the options for success. There are quite a number of indicators that investors should consider in order to determine whether foreign direct investment would be a profitable avenue. Studying the cons and pros of FDI is one of the recommended avenues that investors should pursue in order to make better investment decisions.
An overview of Foreign Direct Investment Pros and Cons
There are various foreign direct investment pros and cons that should be noted by investors for effective decision making. For clarity, this paper will begin by describing the pros and then cons of foreign direct investment to businesses.
Pros of FDI
Foreign direct investment has several benefits that can ensure successful results to investors, if conducted properly. The following are some of the main advantages of foreign direct investment;
- Stimulates economic development
Since the investment is aimed at creating businesses, it enables the involved parties to accumulate more wealth, thereby driving economic growth. Multinationals that acquire smaller companies employ people and also pay taxes to the respective governments. Those employed are able to earn wages and salaries while governments also benefit in the form of taxes levied on the businesses.
- Enhances international trade
FDI involves investment in foreign countries, thereby encouraging trade between countries. In this way, new markets are created for both businesses, giving them a wider global platform for trade.
- Development of Human Capital
Through direct foreign investments, there is exchange of expertise, technology and experience. Besides, some companies even offer training to their workforce in order to align their operations towards the set goals. This enables the businesses to acquire competent workforce that can effectively deliver the required results.
Apart from the above, FDI can also reduce the differences in revenues and costs of products and services. Besides, it can also improve productivity for both parties involved.
Cons of FDI
The following are some of the main disadvantages of foreign direct investment that may prevent businesses from enjoying the fruits of the investment.
- Limits local investment and competition
Since FDI is mainly conducted by multinationals or larger companies, a huge percentage of the profits are channeled back to their home countries. This leaves companies in foreign countries with very little or no resources. Besides, the conglomerates can create a crisis in the market such that smaller companies find it hard to thrive and may even be phased out, thereby eliminating competition locally.
- Risk of hostile political environments
The political temperatures change based on the government which is in power. In the event that political tensions arise in a foreign country where businesses are positioned, trading would be hindered, hence, losses to the both businesses.
- Costly investment
Setting up a business or company in a foreign country is not cheap, considering that the parent company will need to re-organize the operations of its new acquisition. There are cases whereby the parent company will need to even import equipment, raw materials among other requirements. Besides, the investor also has to deal with issues of legislation and laws in the foreign company. Bringing all these together requires resources in terms of finance, workforce and time.
It is also argued that foreign direct investment can negatively impact foreign exchange rates and encourage economic colonialism by stronger economies.
Conclusion- Foreign Direct Investment Pros and Cons
Based on the foreign direct investment pros and cons discussed above, there is no doubt that it can be a profitable venture both to investors and host countries if done effectively. However, it is very important that investors consult widely and engage players in the industry in order to know how to tame the disadvantages for better results.
The above paper on foreign direct investment pros and cons is one of the top notch samples that you can read on our blog. In case you may need help with essays, dissertations, research papers or any other academic paper, simply get in touch with us. Alternatively, you can also check out our homepage for more.
Foreign Direct Investment
Foreign direct investment (FDI) is whereby a country acquires or sets up businesses, and tangible assets, including shares in other countries, mainly through private investors or corporations. As a result of this, the investor is able to gain control of the business operations and organization of investments in a foreign country. With such an authority, the multinationals are also entitled to the larger cut of the profits, most of which will go their respective countries.
Those who support FDI argue that it ensures the benefit of both parties, multinationals and developing economies. However, opponents claim that it offers an opportunity for larger corporations to command greater power over companies in poor economies, thereby hindering competition in local markets.
At times, many people confuse FDI with portfolio foreign investment. It should be noted that portfolio foreign investment refers to the purchase of the securities of a particular country by citizens of another. Another difference between the two is determined by the aspect of control. FDI does not only involve the exchange of ownership but also extends to elements complimentary to capital, like technology, management and organization expertise.
How to determine Foreign Direct Investment
According to the above definition, FDI generally refers to the act of a company or an individual of a given economy having significant influence or control of enterprises in foreign country. However, it is important to always specify the level of influence that the investor should command.
The World Bank, points out that the threshold of foreign direct investment requires ownership of 10% or more of the ordinary shares of voting stock. The shares can be acquired by an organization or individuals with interests in foreign investments.
How Foreign Direct Investment is conducted
Overseas investments can be done in several ways, based on the prevailing market conditions, availability of opportunities and labor, government regulations among other factors. The following are some of the ways through which companies can conduct investments in foreign countries.
Bigger companies with interests in foreign investments can choose to acquire shares from those based in the respective countries. In most cases, the companies are usually related with regards to products they offer, their manufacturing processes or services. The investing company, however, needs to acquire more than 50% of the subsidiary.
Joint ventures can also be another way of conducting FDI. A merger is whereby two or more companies dealing in similar products and services come together to work under an umbrella. In the event that companies form a merger, decisions are always made collectively, however, the number of shares held by each may also determine who has more control or influence over another.
In countries with weak economies, some businesses find it hard to flourish and are eventually put up on sale. If the businesses present some potential, a conglomerate in a foreign country may come in and buy one or more of them. Although the business will remain in the host country, its processes, management and other key functions will be controlled by the investor.
Companies can also make direct investments in foreign countries through licensing of intellectual property rights, construction of facilities, supply of technology and equipment, internalization of processes, among other avenues.
A case study of FDI can be an example of a Canadian company teaming up with other smaller companies in Chile to pursue mineral deposits. Another scenario is whereby American companies are acquiring stakes in Chinese companies in order to facilitate manufacturing, sales among other goals.
Since foreign direct investment encourages business between countries, it has been instrumental in the internalization of trade. Through the relationships outlined above, several business opportunities are created, both to the investor and host.
The development of new technology and information systems, availability of cheap labor, reduction in costs of communication across the globe have made it easier for FDI to thrive.
Conclusion on Foreign Direct Investment
Foreign direct investment generally encourages international trade, which is one of the key indicators of economic growth. However, there are certain factors that investors will have to critically look into before investing in foreign countries, in order to identify the right avenues with opportunities for mutual growth and development. Government regulations, profitability are among the key factors that should be considered.
The sample paper above on foreign direct investment is one of the high quality papers that you can read on our blog. If you may need help on how to write essays, research papers, reports and dissertations, contact us. Alternatively, you can also visit our homepage for more.
Major Factors Affecting Level of Investment
While there are no hard and fast rules for investors, whether institutional or individual, at least certain factors will determine investment decisions. These conditions have a strong bearing on the future and success of the venture. They determine the boundaries within which an investor operates. Even though decisions on the impact of these factors widely vary from investor to investor, the bottom line is that they play a major role. In this article, we will discuss a range of major factors affecting level of investments.
Important factors affecting level of investment
Investment is using capital to produce more goods and services. Thus, the first element that will determine your investment is the available of resources. An individual investor or company must beware of its resources to decide on the investment path to take. It is important to ask how much money is available for investments. For example, a firm that has huge liquid assets would not consider massive investments if it had other commitments like debts and payroll.
Thus, investors reflect on the purpose of the available capital before pumping it into a business venture. By considering available resources, a company is able to prosper without paralyzing any department. For example, it would be suicidal to invest the money a company uses to pay bills. When looking at the factors affecting level of investment, what matters is the priority of the investor, interaction with other monetary priorities and the expected return from the capital investment.
How Market Prediction affects level of Investment
Another important factor that every investor must consider is the market. The market trends and expectations are a pointer to viable investment ideas to explore. It is crucial to consider the results of the investment you are making depending on the available information about the market. After all, no single investment is foolproof to cause an investor pump in all the money available.
While it might be hard to get accurate predictions of the market, it is advisable to think about the outcome as a basis for making your investment choices. For instance, it would make a lot of sense to invest in high-rated government bonds than in unknown startup company in the market. What is more significant is the fact that each situation requires varying levels of investments.
External factors affecting level of investment
Though most factors affecting level of investment depend on the investor, the external environment equally determines the decisions to make. A good example is the level of tolerable risk. The acceptability of an investment depends on the risk that the investor is ready to bear. Since the future is uncertain and the predictions a company or individual investor makes can change, it is unwise to invest more than you are ready to lose. This is because the possibility of losing all your investment down the drain is very possible.
For successful capital investment, the investor must assess the level of risk painstakingly. However, one must know that a risk factor exists, which goes far beyond what a company originally invests in a business venture. For example, some investments might require the investor to spend on maintenance of equipment or meeting costs of legal suits. All these should be put into consideration.
Economic factors affecting level of investment
Another important factor that determines investment level is the economy. A business will thrive to the skies or crumble to its knees depending on prevailing economic conditions, as the economy virtually affects everyone, investors and consumers. Different economic times will present different investment opportunities. In other cases, the economy may limit the level of investments. For example, during hard economic times, the level of income among households will drop because of layoffs, resulting into a drop of money available for investment.
Similarly, economic boom allows you to invest especially when your income rises above the cost of living. Inflation will also hinder investments as it raises the cost of living. When people are spending more on their upkeep without surplus because of high food prices and supply constraints, it becomes unfavorable to invest. This shows that factors affecting level of investment are highly intertwined and one must do thorough assessment before making a final decision.
We offer Essay Help
Are you looking for reliable assignment help? Contact us today for essay writing, research paper writing, and dissertation writing among others. We guarantee you excellent writing services to meet your needs. Come and save your cash with our affordable rates. Log on to our site and read more about us or place your order now.
How Sleeper Effect Works
In communication, the impact of a message is always stronger upon its delivery than after a long time. Several studies support this phenomenon. In fact, it is natural to react on a message instantly and forget about it with time. Advertisers always capitalize on this. However, this does not happen in all circumstances. Delayed persuasion after the delivery of a message is what psychologists call sleeper effect. It goes against the natural law of communication as the receiver appreciates the message with time and not instantly.
Description of Sleeper Effect
The impact of a message largely depends on the messenger and the content of the message, besides the perception of the receiver. When delivering a persuasive message, accompanied by a discounting cue, this will affect the impact of the message on the target audience. The receiver tends to accept the message with time, as the discounting cues from the source fade.
Under normal circumstances, the impact of a persuasive message should drop over time. However, with this effect, the persuasiveness of a message will go up especially if it is from a less-credible source. A communicator may lose credibility because of a discounting cue. For instance, when a biased government spokesperson delivers a message on the improving state of the economy, the public is likely to discredit the message instantly. Nevertheless, because of sleeper effect, the public may accept the message with time as they delink the content of the message with the deliverer.
In terms of research, there is limited and inconsistent evidence to show that indeed, the influence of a persuasive message increases over time. Some psychologists agree that even though the persuasiveness of a message from a less credible source does not increase with time, then at least the impact decline of the message slows. How then can one overcome this delayed persuasion? One of the approaches is to make the message catchy and dramatic, with the aim of winning the attention of the audience, without sending discounting cues from the source. In this case, the recipient accepts the message without paying attention to the source.
Emergence of Sleeper Effect
Delay in the impact of a persuasive message came to light 1940s during the heat of the Second World War. At this time, the U.S Department of War wanted to establish the effectiveness of its propaganda films of battlefield soldiers. To do this, they conducted experiments into how soldiers changed their attitudes after watching the movies. With the aim of changing opinions and morals of soldiers, producers and psychologists expected a significant shift into in their attitudes.
Because of the sleeper effect, experimental studies showed that despite the films being informative, they were unlikely to make the soldiers optimistic about the war instantly. In essence, the soldiers already had a preset mind on the films. They knew that the U.S government was after changing their attitude towards war using propaganda. As a result, their defenses were up to block the message.
However, nine weeks after the soldiers watched the propaganda films, experimental studies showed a significant increase in change of attitude towards the war. The difference in opinion between soldiers who had watched the films and those who did not changed as the level of persuasion increased with time.
Conditions that favor Sleeper Effect
One of the main challenges of determining an increase in persuasiveness of a message is establishing the effect itself. It is a controversial topic because most communication theorists hold that the impact of a persuasive message is always greater when measured closer to the presentation time than after a longer period. Nonetheless, researchers have weighed up these findings and agreed that sleeper effect indeed exists, but only under two conditions.
First is the big initial impact. Researchers opine that the likelihood of the persuasiveness of a message to increase with time depends on the early effect of the message. The audience is likely to revisit a more powerful message with time.
The second condition is message discounting where the recipient delinks the message from the source through dissociation. This is common where the audience cannot trust the source because of discounting cues during delivery.
Find more help here…
Would you like to get a custom writing help for your written assignments? Get in touch with our professional writers, we guarantee you essay help across all disciplines. Check out more on our homepage.
Steps to Sustainable Competitive Advantage
No business lacks competition. This explains why competitors are always the main threats of any company in the world. It is on this account that even top 10 companies on Forbes List still worry about their competitors, strategizing to outshine them in the market. The secret of excelling in business is having a competitive advantage that is sustainable. This article explores different steps to sustainable competitive advantage, which every company ought to consider, to maintain and expand its market base.
Competitive advantage happens when a player in the market develops attributes, which help it outperform its competitors. Some of these attributes could be things like access to natural resource or access to highly skilled and experienced personnel. In addition, new technology has become today’s determinant of competitive advantage in the market. On the other hand, sustainable competitive advantage implies that you have made it hard for your competitors to match up to your game. Therefore, you remain ahead of them in terms of market share. How then can an organization develop this kind of competitive advantage? Here are the steps:
Simple steps to sustainable competitive advantage
While steps to sustainable competitive advantage may vary from company to company, the first step that will guarantee you sustainable edge over your competitors is scanning the environment. Also called environmental scan or situation analysis, this step allows you understand the market better as you get to know the events around your brand.
From this scan, you will be able to know what your target market values since the basis of having a niche in the market is meeting and surpassing the expectations of the customers. This will make them loyal and give them no reason to turn to your competitors offering the same products or related to what you are doing.
Environmental scan also helps you understand your competitors in terms of what they offer and their strategies. This will place you in a better position to develop attributes that are unrivalled in the market. Lastly, situation analysis helps the company understand the economy better. Prevailing and future economic conditions will determine the success of your business even in the absence of competitors.
Satisfying Customers for sustainable competitive advantage
When mastering steps to sustainable competitive advantage, you must focus on the needs of your customers. The second step that will put you miles ahead of your competitors in the market is developing superior product quality. Superior products make a brand to stand tall in the marketplace. To achieve this, your product must offer solutions to the needs of the customers with a lot of ease. For example, focus on the usability of your products. Consumers should be able to use your goods without difficulty. Other factors, which determine quality, are ease of cleaning, features, and ease of set-up among others.
One of the companies that have scored high in meeting consumer quality is Apple. This explains why most of its brands command premium prices in the market with higher sales more than its competitors in the industry.
Summary of steps to sustainable competitive advantage
Once you have superior products and understand the market environment, superior customer service will hand your market dominance. There is too much at stake with customer service that it can break or make a business. Good customer service reminds customers of how you value them. It is treating your clients with respect and dignity. Be ready to respond to their enquiries promptly and satisfactorily.
Minus proper choice of business location, the above steps to sustainable competitive advantage may not work to your advantage. Where is your business located? How accessible are you? Location is key in the market. Your business location should be safe such that customers do not worry about their security when they come shopping.
Attract and keep people – Do not just attract customers to purchase your products. Have business attributes that will make first-time customers visit you again. This is important because people are the heart of a thriving business. Besides keeping loyal customers, have reliable labor. Reward your workers and you will attract brightest brains in the market.
Lastly, have good reputation. Reputation is everything in business. This single word will guarantee you competitive advantage. No customer wants to associate with brand that has bad repute in the market.
You need assistance in writing academic papers? Get in touch with us today. For more information about our services and previously written papers see our homepage. On our blog you will also find writing guidelines and more samples of academic papers.